For many organizations, a name change signals a new identity. For Amplify Health, the opposite may be more accurate. The new identity is catching up with an organization that has already changed dramatically. Learn how the FQHC model is applicable to any patient, and how the new brand reflects this expanded vision.
// By Dan Dunlop // For many organizations, a name change signals a new identity. For Amplify Health, the opposite may be more accurate. The new identity is catching up with an organization that has already changed dramatically. Learn how the FQHC model is applicable to any patient, and how the new brand reflects this expanded vision.
Philadelphia’s first behavioral health urgent care for adults provides immediate access to vital services, helping to reduce ED visits and inpatient stays and offering a positive experience even on the worst days. Read on to learn more about this care model, which aims to improve access, elevate patient experience, and prevent crises.
// By Susan Dubuque // Philadelphia’s first behavioral health urgent care for adults provides immediate access to vital services, helping to reduce ED visits and inpatient stays and offering a positive experience even on the worst days. Read on to learn more about this care model, which aims to improve access, elevate patient experience, and prevent crises.
As many as 24 million people could lose their Medicaid coverage by late 2024 as part of an ongoing process of Medicaid redeterminations. Hospitals have a vested interest in making sure they stay on the rolls. Providence has embarked on an ambitious outreach campaign with a singular goal: Keep its patients insured. The Renton, Washington-based Read More
// By Ron Shinkman // Providence has embarked on an ambitious outreach campaign with a singular goal: Keep its patients insured. The Renton, Washington-based health system has printed thousands of fliers and postcards, and actively posted on social media and on blog pages to encourage patients to review their status in the Medicaid program as soon as possible. The materials, carefully written to be understood by anyone with an 8th grade reading ability, have been translated into the top 15 languages used in the seven Western states where Providence operates a total of 51 hospitals.
One of the oldest and truest axioms in consumer advertising is that the most successful and persuasive messaging finds a way to turn a feature into a benefit. Nowhere is this on greater display than in health care, and smart public relations professionals have known this for years. The fact that your hospital operates a Read More
// By Ross K. Goldberg // One of the oldest and truest axioms in consumer advertising is that the most successful and persuasive messaging finds a way to turn a feature into a benefit. Nowhere is this on greater display than in health care, and smart public relations professionals have known this for years. The fact that your hospital operates a 24-hour emergency department is a feature. The fact that “we’re here to take care of your child at 3 a.m. when you don’t know where to turn” is a benefit.
“Before anything, Rachael Kagan, director of communications for the San Francisco Department of Public Health, wants you to know that the campaign her department launched is not an advertising campaign. It’s a branding campaign, she insists,” says veteran copywriter and regular SHCM contributor Peter Hochstein. “It wasn’t about drawing more people or business,” she explains. Read More
Notable Health Care Advertising // By Peter Hochstein // Before anything, Rachael Kagan, director of communications for the San Francisco Department of Public Health, wants you to know that the campaign her department launched is not an advertising campaign. It’s a branding campaign, she insists. “It wasn’t about drawing more people or business,” she explains. Read More