// By Dan Dunlop // For many organizations, a name change signals a new identity. For Amplify Health, the opposite may be more accurate. The new identity is catching up with an organization that has already changed dramatically. Learn how the FQHC model is applicable to any patient, and how the new brand reflects this expanded vision.
“Before anything, Rachael Kagan, director of communications for the San Francisco Department of Public Health, wants you to know that the campaign her department launched is not an advertising campaign. It’s a branding campaign, she insists,” says veteran copywriter and regular SHCM contributor Peter Hochstein. “It wasn’t about drawing more people or business,” she explains. Read More
Notable Health Care Advertising // By Peter Hochstein // Before anything, Rachael Kagan, director of communications for the San Francisco Department of Public Health, wants you to know that the campaign her department launched is not an advertising campaign. It’s a branding campaign, she insists. “It wasn’t about drawing more people or business,” she explains. Read More