How AI Delivers Results for Health Care Marketing Teams Today
Leaders from Connecticut Children’s, The Ohio State University Wexner Medical Center, and Modea share the realities of using AI for user research, search visibility, and rapid prototyping.
// By Charlotte Wilson //
Every health care marketing team hears stories about what AI could do for them. Few have heard what it has already delivered for a peer organization.
Three digital leaders, including Kelly LaBarre, senior digital marketing manager at Connecticut Children’s, Matthew Carlson, senior director of user experience design at The Ohio State University Wexner Medical Center, and Jagannath “JC” Chakravarty, vice president of strategy and design at Modea, shared their experiences during Real Work, Real Results: An AI Delivery Lab, a webinar presented as part of eHealthcare Strategy & Trends’ AI in Healthcare Marketing Week.
Left to right: Kelly LaBarre, senior digital marketing manager at Connecticut Children’s, Matthew Carlson, senior director of user experience design at The Ohio State University Wexner Medical Center, and Jagannath “JC” Chakravarty, vice president of strategy and design at Modea.
Read on to learn how these digital leaders use AI to improve speed, efficiency, and visibility — but humans design the experiments, define the guardrails, and use their judgement about when and where AI adds value.