The Ohio State University Wexner Medical Center

Monigle Survey Ranks the Most Humanized Health Care Brand Experiences

Althea Fung

When providers demonstrate warmth and an empathetic, human view of health care, it matters to consumers. // By Althea Fung // People respond to people. But with the rise of technology in marketing, many brands sound less and less human. This is particularly true in health care, where organizations haven’t traditionally been consumer-centric. But some Read More