Best Video Content: Unleashing Video’s Potential in Health Care Marketing

May 29, 2024

Discover how content experts and award-winning health care organizations leverage the versatility of video to captivate audiences and drive impactful messaging. 

// By Susan Dubuque //

Susan Dubuque, a strategist and writer specializing in health care and behavior change, was a cofounder and principal of Two Tango (formerly NDP Agency).For the past 25 years, the eHealthcare Leadership Awards have recognized excellence in health care digital marketing. During the 2023 awards ceremony at HCIC in Los Angeles, the winning videos brought the awards show to life — just as videos can bring marketing efforts to life every day.

That’s the beauty of video. The combination of sight, sound, and movement can serve as a powerful tool to capture an audience’s attention, evoke emotion, and motivate actions. Savvy marketers use videos for branding, service line marketing, education, recruitment and retention, fundraising, and more.

Category Overview

Best Short Video Content (under two minutes) and Best Long Video Content (over two minutes) were two of the 30 categories that health-related organizations could enter. Among dozens of submissions, the judges selected eight short-format videos and five long-format videos to receive Platinum awards. Top honors went to:

Best Short Video Content

  • CHRISTUS Health
  • The Ohio State University Wexner Medical Center
  • Orlando Health (2 awards)
  • Peer Voice
  • Mass General Brigham
  • Saint Peter’s Healthcare System
  • UCLA Health

Best Long Video Content

  • Advocate Aurora Health
  • Living Beyond Breast
  • Geisinger
  • UC San Diego
  • UC Davis Health



The judges evaluated the videos based on the submissions’ objectives and production quality. The entries showed the variety of ways that marketers use videos in their marketing efforts.

Read the full article to gain insights from health care content experts and see examples of award-winning videos.

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