Mass General Brigham

Where Is Your Health System on the AI Adoption Curve?

Taylor Pressler, senior director, enterprise analytics, Renown Health

// By Jane Weber Brubaker // No more AI for AI’s sake, and no more vanity projects. That’s the message from industry leaders from Mass General Brigham, Renown Health, and Invoca. Learn how enterprise AI is progressing, and what it will take to deliver real value.

How Health Care Marketers Can Become Leaders

Mark Bohen, chief marketing and communications officer, Mass General Brigham

// By Jane Weber Brubaker // Top marketers at NewYork-Presbyterian, Virtua Health, and Mass General Brigham share experiences that shaped them as leaders. Their stories of strength, creativity, and resilience are a source of inspiration for leaders and aspiring leaders as you navigate today’s choppy health care waters.

Best Video Content: Unleashing Video’s Potential in Health Care Marketing

Rebecca Sims, executive vice president of operations, WG Content

// By Susan Dubuque // For 25 years, the eHealthcare Leadership Awards have celebrated excellence in health care digital marketing. At the 2023 awards, winning videos showcased the power of video to capture attention, evoke emotion, and drive action. Read the full article for expert insights and examples of award-winning videos.