Where Is Your Health System on the AI Adoption Curve?
No more AI for AI’s sake, and no more vanity projects. That’s the message from industry leaders from Mass General Brigham, Renown Health, and Invoca. Learn how enterprise AI is progressing, and what it will take to deliver real value.
// By Jane Weber Brubaker //
Our second AI in Healthcare Marketing Week virtual summit, held June 15-18, was only six months after the first one. Even in that short time, it’s clear that confidence in AI and a belief in its potential has grown in healthcare organizations.
During the opening keynote, When AI Becomes How Work Gets Done, panelists from Renown Health, Mass General Brigham, and Invoca participated in a lively conversation about how enterprises adopt AI to accelerate digital transformation.
Left to right: Cristal Woodley, vice president, marketing & communications, Renown Health; Taylor Pressler, senior director, enterprise analytics, Renown Health; Gregg Johnson, CEO, Invoca; Julia Sorensen, vice president, marketing – market research and consumer insights, Mass General Brigham
One thing is clear — the days of using AI for AI’s sake are over. Now the focus is on using AI to solve real business problems. “Ask yourself, how is AI going to deliver value in the context of this problem?” says Julia Sorensen, vice president, marketing, market research and consumer insights at Mass General Brigham. “So, no vanity projects, but really a clear focus on value delivery and success metrics.”
Here, the panelists share highlights from the conversation and examples of how their organizations use AI to drive efficiencies, train employees, and free teams to do higher-level strategic work.