Health care social media leaders are under pressure to produce compelling content that grabs attention and inspires engagement. A new survey shows how social media teams navigate algorithm changes and budget pressures while prioritizing short-form video. Here, we discuss major takeaways from the report, video strategies, and how AI impacts action plans.
// By Erin Laviola // Health care social media leaders are under pressure to produce compelling content that grabs attention and inspires engagement. A new survey shows how social media teams navigate algorithm changes and budget pressures while prioritizing short-form video. Here, we discuss major takeaways from the report, video strategies, and how AI impacts action plans.
Health care marketing is entering 2026 at an inflection point. AI is no longer an emerging capability. It is a structural force reshaping how patients search, choose, access, and trust health care. In this article, 10 health care marketing leaders weigh in on key priorities for 2026.
// By Danny Fell // Health care marketing is entering 2026 at an inflection point. AI is no longer an emerging capability. It is a structural force reshaping how patients search, choose, access, and trust health care. In this article, 10 health care marketing leaders weigh in on key priorities for 2026.