Innovation

Remote Patient Monitoring: Improving Outcomes and Reducing Costs

Richard Milani, MD, chief clinical transformation officer and vice chair of Cardiology, Ochsner Health

COVID escalated implementation of remote patient monitoring (RPM). Now, with the door pushed open, healthtech companies are competing to burst through and build clinical partnerships that stretch the boundaries of digital health. The potential for mobile health, which includes smartphone apps, wearables, and other monitoring devices, is massive. The percentage of physicians who feel digital health Read More

Ochsner Health Expands Remote Patient Monitoring to New Patient Groups, with Improved Outcomes and Reduced Costs

Marcia Simon

Connected care solves access and convenience issues for patients; real-time data from mobile devices allows physicians to monitor patients at home and intervene when necessary. // By Marcia Simon, APR // COVID escalated implementation of remote patient monitoring (RPM). Now, with the door pushed open, healthtech companies are competing to burst through and build clinical Read More

How to Set Your Health System Apart From Competitors? Try Niche Marketing

Jeff Bean, vice president for system marketing & brand, Geisinger

If niche marketing is defined as the business of promoting and selling a product or service to a specialized segment of a market, then Geisinger has powered its expertise for a specific population and area that is expected to grow going forward. Northeast Pennsylvania (NEPA) is rapidly becoming a distribution and shipping hub for e-commerce Read More

Geisinger 65 Forward Senior-Focused Primary Care Is Pure Niche Marketing

John Marzano

The over-65 population in northeast Pennsylvania is expected to double in the next decade. Geisinger is ready. // By John Marzano // Northeast Pennsylvania (NEPA) is rapidly becoming a distribution and shipping hub for e-commerce to reach roughly 60 percent of the U.S. within a day’s drive. Think Amazon Prime for a 1-to-2 day delivery Read More

Report Download: Kyruus’ 2022 Patient Access Journey Report

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Digital self-service is a key part of the entire patient access journey—from scheduling to pre-visit tasks. New research from Kyruus highlights just how important self-service options are to consumers when finding, selecting, and accessing care.

For more insights on the pivotal role of digital channels across the patient access journey—download the report.

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For Health Care Marketers, SHSMD 2022 Was a Chance to Reflect and Recharge

Jane Weber Brubaker

The art of planning a conference involves taking the pulse of an industry, reflecting on the major themes, and creating a program that recharges attendees with inspirational ideas and the opportunity to build deeper connections with each other, and challenges them to think differently and consider fresh perspectives. At this year’s SHSMD Connections, it was Read More

Remote Patient Monitoring: Has the Tipping Point Arrived?

Chintan Prajapati is a Senior Solutions Architect at Apexon

Remote patient monitoring — inside and outside the four walls of a hospital, with real-time connections between patients and providers — offers benefits to both. During the pandemic, hospitals needed to efficiently provide care to more patients without compromising safety, doctor-patient engagement, quality of care delivery, and patient satisfaction. Higher consumer expectations, increased digitization, and Read More

SHSMD Connections 2022: An Industry Reboot

Suneel Gupta headshot

Four keynote speakers encourage conference attendees to rebalance, reassess, rebound, and reset. // By Jane Weber Brubaker // The art of planning a conference involves taking the pulse of an industry, reflecting on the major themes, and creating a program that recharges attendees with inspirational ideas and the opportunity to build deeper connections with each Read More

How to Improve Outcomes and Exceed Patient Expectations with RPM and IoT

apexon-logo

Real-time connections between patients and providers — inside and outside the four walls of hospitals — offer benefits to both. What are the strategic implications? // By Chintan Prajapati // Higher consumer expectations, increased digitization, and the Covid-19 pandemic have all contributed to the trend toward monitoring patient health remotely. This new frontier has ushered Read More

Report Download: Service Line Growth: Optimized Search & Social Campaigns Supercharge Health Risk Assessments

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Heath Risk Assessments offer an effective way to educate and motivate at-risk patients to take action to improve their overall health – and our Heart Health Assessment, one of our most popular HRAs, is no exception.

Discover how a year-long Google & Facebook campaign generated impressive Heart Health risk assessment traffic, completions and appointments.

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Post Health System Brands: The Future of Health Care Marketing?

Chris Bevolo, chief brand officer, Revive

Welcome to a new age of “Post Health System Brands.” This is another way of saying that moving a brand beyond the product offered to deeper meaning is now expected by consumers as well as by the workforce and the communities where they live, work, and play. Health system brands have been built the same Read More

Raising Louisiana’s Health Esteem

John Marzano

Health system brands have been built the same way for 40 years, with a focus on self-promotion: If you get sick, we’re the absolute best to treat you and get you on the road to recovery. But if the past two-plus years have taught us anything, it’s that this approach may no longer be enough Read More

Building a Web of Trust to Overcome Health Disparities

Terris King, Sc.D., CEO of the Lukan Group, and pastor of Liberty Grace Church of God in Baltimore

This is a tale of three cities, or more accurately, two cities and a state, where partnerships between faith-based organizations and health systems — built on trust and mutual respect — are solving some of health care’s toughest challenges. // By Jane Weber Brubaker // An article titled “COVID and Race” appeared in the New Read More

It’s a SHSMD Celebration — and You’re Invited!

Jane Weber Brubaker

SHSMD Connections 2022 will inspire, challenge, and empower health care professionals to reclaim their resilience, roll up their sleeves, and get creative in solving the industry’s biggest challenges today and in the future. // By Jane Weber Brubaker // When the Society for Health Care Strategy & Market Development’s SHSMD Connections 2022 conference convenes September Read More

VCU Health Proves Non-Traditional Marketing Methods Can Pay Off

Cynthia Schmidt, director of marketing, VCU Health

As a health care marketer, how do you get a consumer to care about where she goes for her mammogram? About one in eight women will develop invasive breast cancer in her lifetime. Studies have found that having screening mammography reduces breast cancer mortality by 40 percent in women of average risk between the ages Read More

How VCU Cancer Center Used Napkins to Promote Mammography

Althea Fung

A message on a pink napkin delivered with your food truck order highlights convenience for workers in downtown Richmond. // By Althea Fung // About one in eight women will develop invasive breast cancer in her lifetime. Studies have found that having screening mammography reduces breast cancer mortality by 40 percent in women of average Read More

Report Download: Provider Perspectives on Digital Access

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Learn providers’ latest thoughts on their digital presence in both internal and third-party channels, their new-found respect for online scheduling, and what tools are helping them mitigate workforce shortages.

Download this research report illuminating provider insights and nuances.

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A Shift From Volume To Value…and True Caring

Jaewon Ryu, MD, JD, president and CEO, Geisinger

In a fee-for-service world, “there’s a pretty hefty incentive to continue to drive more care into these hospital platforms,” says Jaewon Ryu, MD, JD, president and CEO of Geisinger. But is that what consumers want and need? Ryu doesn’t think so. “The reality is, not many people wake up and say, ‘I want to go Read More

A Medical Career Spent in Service of Improving Health Disparities

CommonSpirit

Growing up, Lloyd Dean saw the impact of health disparities in his own community. His experiences motivated him to use his formidable leadership abilities to change things for the better. He will retire this summer after a long and impactful career. “Imagine 11 people in a house of three bedrooms and being on welfare when Read More

Platform Helps Improve Patient Communication Channels

Kelly Faley, vice president of digital strategy, Sharp HealthCare

Sharp HealthCare in San Diego believes in expediting change. To prove it, a little more than a year ago the organization partnered with Podium, a leading customer communication and payments platform, to improve its patient communication and feedback operations through text communication and online reviews. “Our goal was to help our patients provide timely feedback Read More

The Future of Health Systems: Caring for People and Populations

Imran Andrabi, MD, president and CEO, ThedaCare

// By Jane Weber Brubaker // Four health system executives imagine the future and what it will take to succeed. In a fee-for-service world, “there’s a pretty hefty incentive to continue to drive more care into these hospital platforms,” says Jaewon Ryu, MD, JD, president and CEO of Geisinger. But is that what consumers want Read More

A Champion for the Common Good

Lloyd Dean, president and CEO, CommonSpirit Health

View from the C-Suite, with Lloyd Dean, President and CEO of CommonSpirit Health // By Jane Weber Brubaker // Growing up, Lloyd Dean saw the impact of health disparities in his own community. His experiences motivated him to use his formidable leadership abilities to change things for the better. He will retire this summer after Read More

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