Innovation

SHSMD Update: Annual Conference Is Now Two Exciting Virtual Events

Diane Weber, executive director, SHSMD

In this topsy-turvy world we’re living in, everything familiar has had to change to accommodate the new normal, and conferences are no exception. The Society for Health Care Strategy & Market Development annual conference, SHSMD Connections, will now be held virtually as two conferences, “Navigating a New Reality” on September 14-16, and “SHSMD Connections Bytes” Read More

SHSMD Annual Conference Goes Virtual, Adding New Bells and Whistles

// By Jane Weber Brubaker // In this topsy-turvy world we’re living in, everything familiar has had to change to accommodate the new normal, and conferences are no exception. The Society for Health Care Strategy & Market Development annual conference, SHSMD Connections, will now be held virtually as two conferences, “Navigating a New Reality” on Read More

The Present and Future of Telehealth

Joseph Brennan, Jennifer Humbert, Pamela Landis, David Marlowe

Developing Your Strategic Game Plan for Virtual Care Now and Post-Pandemic

A Strategic Health Care Marketing member webinar for health care marketers and digital strategists

Wednesday | August 12, 2020 | 2 p.m. Eastern

Your Presenters:

  • Joseph Brennan, Telehealth Consultant, Moonshot Health Consulting
  • Jennifer Humbert, AVP, Telemedicine Development and Virtual Inpatient Monitoring, Ochsner CareConnect 360
  • Pamela Landis, Vice President of Digital Engagement, Hackensack Meridian Health Network

Moderated By:

  • David Marlowe, Principal, Strategic Marketing Concepts

Joseph Brennan, Jennifer Humbert, Pamela Landis, David Marlowe
 

Register Now »

Mitigating the Effects of Social Determinants of Health

Jill Feldstein, chief operating officer of IMPaCT

The pandemic is hitting hardest among certain racial, ethnic, and minority groups. Through mid-June, non-Hispanic Black people had a COVID-19 hospitalization rate about five times that of non-Hispanic White people, according to the Centers for Disease Control and Prevention. Hispanic or Latino people had a hospitalization rate four times that of non-Hispanic White people. In Read More

Community Health Workers Bring Health Systems New Benefits, Value During COVID-19

// By Kyle Hardner // As COVID-19 has spread throughout the United States, it has shed new light on a decades-old question: the role of social determinants of health in defining overall health outcomes. The pandemic is hitting hardest among certain racial, ethnic, and minority groups. Through mid-June, non-Hispanic Black people had a COVID-19 hospitalization Read More

Iceland Comes Together To Sell (and Sing) The Power of Staying Home

Peter Hochstein

“A group of musicians in Iceland demonstrated that promoting social distancing doesn’t have to sound like somber, top-down marching orders from an authoritarian central command,” says SHCM contributor and copywriter Peter Hochstein. “Instead, they tapped into something uplifting, communal, and perhaps instinctively primeval.” Here’s an excerpt from Hochstein’s new story: I feel sorry for the Read More

Patient Perspectives on Virtual Care

// Sponsored Post //

Do you know how many patients would switch providers to have the option to have virtual care visits regularly? 1 in 2.

This is one of the many findings from our new survey that found patients want greater access to virtual care in the future. 72% had their first-ever virtual care visit during the COVID-19 pandemic and now the vast majority seek it as a standard part of their care.

However, with many organizations implementing virtual care strategies quickly due to COVID-19, the results also put a spotlight on opportunities to improve existing programs, such as by making virtual visits bookable online.

To learn more about what 1,000 patients said about their recent virtual care experiences and how your organization can deliver more seamless access to care, download the report today.

Download now »

Local Search, Healthcare, and the Impact of COVID-19

// Sponsored Post //

How are you optimizing information about your services in search engines to connect consumers to the care they need?

With consumers increasingly turning to the internet to find care and COVID-19 resources, expanding your digital presence and taking advantage of Google My Business updates will be important for communicating changes in your services and raising awareness about new offerings (e.g., virtual visits).

To help you pivot your digital marketing strategy, download this white paper and learn:

  • Where consumers go online to find information about providers and medical facilities
  • What impact coronavirus has had on local search and what it means for health systems
  • How to leverage Google’s updates to expand patient access online, now and in the future

Download now »

How Health Systems Are Mobilizing Emergency Action Plans

Sara Vaezy, chief digital strategy and business development officer, Providence St. Joseph Health

Amid the COVID-19 pandemic, U.S. health care facilities face a tsunami of rapid-fire change. Hospital marketing leaders, historically charged with promoting signature service lines, are rapidly transforming their role and their tactics to meet this unprecedented challenge. Providence Regional Medical Center in Everett, Washington, cared for the first confirmed COVID-19 patient in the U.S. on Read More

Ideas for Applying and Marketing Telehealth in the COVID-19 Crisis

// Sponsored Post //

Six ways U.S. health systems are using telehealth to deliver care now. And six ways to best communicate these services, including examples from leading systems.

Telehealth has surged as U.S. healthcare systems prepare for and manage the viral surge.

The COVID-19 pandemic and the corresponding reduced barriers to virtual care is pushing telehealth further into the mainstream, and many health care providers are moving quickly to implement or expand telehealth capabilities.

Download the e-Book to learn more about:

  • The growth of telehealth
  • How top health systems are implementing it now
  • The best strategies for marketing telehealth as a central part of your COVID-19 plan – and an essential, accessible service to your patients and communities

Download now »

Pandemic Recovery: Gearing Up for Business Development Marketing

Preston Gee, Suzanne Hendery, Karina Jennings, Danny Fell, David Marlowe

A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists

Originally presented May 5, 2020.

Your Presenters:

  • Preston Gee, Vice President, Strategic Marketing, CHRISTUS Health
  • Suzanne Hendery, Vice President & Chief Marketing Officer, Renown Health
  • Karina Jennings, Vice President of Marketing Strategy and Planning, Providence St. Joseph Health
  • Daniel Fell, Marketing Consultant & Senior Strategist, Optum

Moderated By:

  • David Marlowe, Principal, Strategic Marketing Concepts

Preston Gee, Suzanne Hendery, Karina Jennings, Danny Fell, David Marlowe
Watch Now »

CIO Perspectives on Patient Access and Digital Initiatives

// Sponsored Post //

Are you initiating or accelerating new digital transformation efforts in light of rapidly-changing patient access needs and challenges?

As your health system pivots access strategies and deploys new technologies to connect patients to care, partnering with IT leaders will be essential to executing these programs quickly and enhancing access – during the current crisis and over the longer term.

In this white paper on takeaways from a CIO focus group, you will gain insight into:

  • Tactics for gaining CIO buy-in and involvement in key digital initiatives
  • How to identify opportunities to better use technology to improve access to care
  • Tips for getting new technology projects funded and implemented effectively

Download now »

Marketing, Communication Experts Share Reflections from the Frontlines of the COVID-19 Pandemic

// By Kyle Hardner // Amid the COVID-19 pandemic, U.S. health care facilities face a tsunami of rapid-fire change. Hospital marketing leaders, historically charged with promoting signature service lines, are rapidly transforming their role and their tactics to meet this unprecedented challenge. The new key priorities for health care marketing leaders include providing up-to-the-minute, accurate Read More

Health Care Leaders Are Addressing COVID-19 Head-On

Linda MacCracken, senior principal at Accenture

Well before cases of COVID-19 began to spike in the U.S., health care organizations were watching the response to the pandemic unfold worldwide and preparing for the worst-case scenario. Communications to myriad stakeholders have been and are being created, coordinated, and standardized across multiple channels. Accurate, up-to-date information is essential for all of us. To Read More

Industry Leaders In Specialized Care for Older Adults

Leslie Pelton, senior director of innovation, Institute for Health Improvement (IHI)

Health care spending for older adults is disproportionately higher than for other age groups. According to 2016 research from the Kaiser Family Foundation, the 65 and older group — 16 percent of the population — consumes 36 percent of health spending. The cost of care for older adults is higher, but reimbursements are lower. “It Read More

COVID-19: Up to the Minute Learnings from Industry Experts on the Front Lines of the Coronavirus Pandemic

COVID-19: Up to the Minute Learnings from Industry Experts on the Front Lines of the Coronavirus Pandemic

A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists

Originally presented March 24, 2020.

Your Presenters:

  • Suzanne Hendery, Chief Marketing and Communications Officer, Renown Health
  • Christian Pettker, MD, Associate Chief Quality Officer, Yale Medicine
  • Ed Rafalski, PhD, Chief Strategy and Marketing Officer, BayCare Health
  • Sara Vaezy, Chief Digital Strategy & Business Development Officer, Providence St. Joseph Health

Watch Now »

New York Proton Center’s Purpose-Driven Brand

Patrick Curry, marketing and communications consultant, New York Proton Center

// By Wendy Stark Healy // It’s easy for health care organizations to articulate what they do and how they do it. But they sometimes struggle to understand their brand purpose — their “why” — especially in connecting with patients. Purpose-driven organizations outperform competitors, increase market share, attract better talent, and do better overall, according Read More

News from the Front: Health Care Shifts into High Gear to Address the Coronavirus

jane weber brubaker

// By Jane Weber Brubaker // Well before cases of COVID-19 began to spike in the U.S., health care organizations were watching the response to the pandemic unfold worldwide and preparing for the worst-case scenario. Communications to myriad stakeholders have been and are being created, coordinated, and standardized across multiple channels. Accurate, up-to-date information is Read More

Is Your Health System Age-Friendly? Join the Movement

Lil Banchero, MSN, RN, senior director, Anne Arundel Medical Center’s Institute on Healthy Aging

// By Jane Weber Brubaker // Health care spending for older adults is disproportionately higher than for other age groups. According to 2016 research from the Kaiser Family Foundation, the 65 and older group — 16 percent of the population — consumes 36 percent of health spending. The cost of care for older adults is Read More

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