Innovation

Iceland Comes Together To Sell (and Sing) The Power of Staying Home

Peter Hochstein

“A group of musicians in Iceland demonstrated that promoting social distancing doesn’t have to sound like somber, top-down marching orders from an authoritarian central command,” says SHCM contributor and copywriter Peter Hochstein. “Instead, they tapped into something uplifting, communal, and perhaps instinctively primeval.” Here’s an excerpt from Hochstein’s new story: I feel sorry for the Read More

How Health Systems Are Mobilizing Emergency Action Plans

Sara Vaezy, chief digital strategy and business development officer, Providence St. Joseph Health

Amid the COVID-19 pandemic, U.S. health care facilities face a tsunami of rapid-fire change. Hospital marketing leaders, historically charged with promoting signature service lines, are rapidly transforming their role and their tactics to meet this unprecedented challenge. Providence Regional Medical Center in Everett, Washington, cared for the first confirmed COVID-19 patient in the U.S. on Read More

Pandemic Recovery: Gearing Up for Business Development Marketing

Preston Gee, Suzanne Hendery, Karina Jennings, Danny Fell, David Marlowe

A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists

Originally presented May 5, 2020.

Your Presenters:

  • Preston Gee, Vice President, Strategic Marketing, CHRISTUS Health
  • Suzanne Hendery, Vice President & Chief Marketing Officer, Renown Health
  • Karina Jennings, Vice President of Marketing Strategy and Planning, Providence St. Joseph Health
  • Daniel Fell, Marketing Consultant & Senior Strategist, Optum

Moderated By:

  • David Marlowe, Principal, Strategic Marketing Concepts

Preston Gee, Suzanne Hendery, Karina Jennings, Danny Fell, David Marlowe
Watch Now »

Marketing, Communication Experts Share Reflections from the Frontlines of the COVID-19 Pandemic

// By Kyle Hardner // Amid the COVID-19 pandemic, U.S. health care facilities face a tsunami of rapid-fire change. Hospital marketing leaders, historically charged with promoting signature service lines, are rapidly transforming their role and their tactics to meet this unprecedented challenge. The new key priorities for health care marketing leaders include providing up-to-the-minute, accurate Read More

Health Care Leaders Are Addressing COVID-19 Head-On

Linda MacCracken, senior principal at Accenture

Well before cases of COVID-19 began to spike in the U.S., health care organizations were watching the response to the pandemic unfold worldwide and preparing for the worst-case scenario. Communications to myriad stakeholders have been and are being created, coordinated, and standardized across multiple channels. Accurate, up-to-date information is essential for all of us. To Read More

Industry Leaders In Specialized Care for Older Adults

Leslie Pelton, senior director of innovation, Institute for Health Improvement (IHI)

Health care spending for older adults is disproportionately higher than for other age groups. According to 2016 research from the Kaiser Family Foundation, the 65 and older group — 16 percent of the population — consumes 36 percent of health spending. The cost of care for older adults is higher, but reimbursements are lower. “It Read More

COVID-19: Up to the Minute Learnings from Industry Experts on the Front Lines of the Coronavirus Pandemic

COVID-19: Up to the Minute Learnings from Industry Experts on the Front Lines of the Coronavirus Pandemic

A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists

Originally presented March 24, 2020.

Your Presenters:

  • Suzanne Hendery, Chief Marketing and Communications Officer, Renown Health
  • Christian Pettker, MD, Associate Chief Quality Officer, Yale Medicine
  • Ed Rafalski, PhD, Chief Strategy and Marketing Officer, BayCare Health
  • Sara Vaezy, Chief Digital Strategy & Business Development Officer, Providence St. Joseph Health

Watch Now »

New York Proton Center’s Purpose-Driven Brand

Patrick Curry, marketing and communications consultant, New York Proton Center

// By Wendy Stark Healy // It’s easy for health care organizations to articulate what they do and how they do it. But they sometimes struggle to understand their brand purpose — their “why” — especially in connecting with patients. Purpose-driven organizations outperform competitors, increase market share, attract better talent, and do better overall, according Read More

News from the Front: Health Care Shifts into High Gear to Address the Coronavirus

// By Jane Weber Brubaker // Well before cases of COVID-19 began to spike in the U.S., health care organizations were watching the response to the pandemic unfold worldwide and preparing for the worst-case scenario. Communications to myriad stakeholders have been and are being created, coordinated, and standardized across multiple channels. Accurate, up-to-date information is Read More

Is Your Health System Age-Friendly? Join the Movement

Lil Banchero, MSN, RN, senior director, Anne Arundel Medical Center’s Institute on Healthy Aging

// By Jane Weber Brubaker // Health care spending for older adults is disproportionately higher than for other age groups. According to 2016 research from the Kaiser Family Foundation, the 65 and older group — 16 percent of the population — consumes 36 percent of health spending. The cost of care for older adults is Read More

Why Health Systems Must Tackle Behavioral Health

With the shift toward value-based care and the assumption of risk, many health care organizations are beginning to understand that they must address behavioral health in conjunction with physical care for patients. In our new story, Howard Gershon, a founding principal of New Heights Group, discusses the business case. Here’s an excerpt. Behavioral health issues Read More

Core Health Research: Consumer Perspectives on Healthcare

// Sponsored Post //

Examining the top drivers of consumer healthcare choice

What really matters to American healthcare consumers when selecting a healthcare provider? The answer may surprise and enlighten you. It may even give you the information you need to convince the bosses of your insights and decisions. Core Health’s inaugural research study explored consumer choice drivers in six key areas. Download this free white paper to learn what healthcare consumers value most.

In addition to identifying key drivers of healthcare choice, this study:

  • Explains how consumers define each of the drivers of healthcare choice
  • Discusses the relative value of health “systems” to a healthcare consumer
  • Explores other information consumers need when selecting a healthcare provider
  • Assesses respondents’ most recent provider-visit experiences
  • Details health insurance coverage and limitations

This study provides healthcare marketers with critical insight into the minds of today’s healthcare consumers and what truly motivates them.

Download now »

The Business Case for Behavioral Health

// By Howard Gershon, LFACHE // With the shift toward value-based care and the assumption of risk, many health care organizations are beginning to understand that they must address behavioral health in conjunction with physical care for patients. Behavioral health issues are in the news every day, whether it’s a national sports figure who has Read More

Great Storytelling Leads to Success for University of Chicago Medicine

Skip Hidlay, senior vice president, chief communications and marketing officer at UChicago Medicine

When you have a great story to tell, you need great storytellers. Skip Hidlay came on board as senior vice president, chief communications and marketing officer, at the University of Chicago Medicine in 2016. His 30 years in journalism prior to making the transition to health care has served both organizations well. Hidlay was one Read More

It’s Not Your Usual Hospital Advertising Target Audience. Or Message. Or Media Plan. So What is Dana-Farber Cancer Institute’s Ad Campaign Up To?

Peter Hochstein

// By Peter Hochstein // Sometimes there’s more to hospital advertising than recruiting and reassuring patients. One thing’s fairly certain. When a hospital with facilities that are pretty much limited to the Boston area starts advertising in New York and other major metropolitan centers around the nation, they must be doing something other than trying Read More

How To Continuously Reinvent Your Marketing Engagement

Linda MacCracken, senior principal at Accenture

“As health marketing strategists, we find ourselves on a frantic pace to reinvent,” says Linda MacCracken, a senior principal at Accenture and SHCM board member. “The new mantra for 2020 is to find, reach, and engage a higher purpose — that of unleashing trapped value. “Trapped value is the common challenge where digital and related Read More

Go Big or Go Home: 5 Trends to Embrace in 2020

Linda MacCracken, senior principal at Accenture

// By Linda MacCracken // As health marketing strategists, we find ourselves on a frantic pace to reinvent. The new mantra for 2020 is to find, reach, and engage a higher purpose — that of unleashing trapped value. Trapped value is the common challenge where digital and related technologies are creating value faster than companies Read More

The Key to Solving Patient Throughput Efficiency: Process Visibility

Scott Opitz, president of ABBYY Process Intelligence

// By Scott Opitz // What’s the best way to improve a process? In complex organizations like health care systems with countless interdependent processes, tracing the root of a problem back to its source and fixing it may not be a straightforward proposition. What if there was an always-on technology solution running in the background Read More

NYC Transgender Program Offers Comprehensive, Customized Care

Joshua D. Safer, MD, FACP, an endocrinologist and the executive director of the Center for Transgender Medicine and Surgery at Mount Sinai Health System

Approximately 0.6 percent (about 1.4 million) of American adults identify as transgender, according to a report from the Williams Institute at the UCLA School of Law. Like all people, transgender individuals — people who have a gender identity or expression that differs from their assigned sex at birth — need access to health care. Many Read More

Mount Sinai, Visiting Nurse Service of New York Create Niche Program to Better Serve Transgender Population

Althea Fung

// By Althea Fung // Care of transgender patients is complex, cutting across multiple medical specialties and requiring an integrated, coordinated approach — including care at home. Mount Sinai’s Center for Transgender Medicine and Surgery (CTMS) offers gender-affirming care to trans men and women. Approximately 0.6 percent (about 1.4 million) of American adults identify as Read More

Patient Access Journey Report

Kyruus 2019 Patient Access Journey Report Cover

What Health Systems Need to Know to Engage Today’s Consumers

// Sponsored Post //

Do you have the insight you need into how today’s consumers make healthcare decisions to capture their attention effectively?

For the third year in a row, Kyruus surveyed 1,000 people about how they search for, select, and book appointments with providers to understand their access journeys. This year’s report reveals that convenient access to care is increasingly important to consumers, and health system brand has a growing influence on their care decisions.

Key findings about today’s consumers include:

  • 93% conduct research on providers, even after receiving a referral from a provider
  • 50% weren’t able to book an appointment on the first call into a health system call center
  • 44% visited an urgent care clinic this year, with speed of access as the top reason

For more insights into how today’s consumers access care and trends over time, download the report.

Download now »

1 2 3 8