Innovation

George Mason University Takes the Lead in Combating Burnout and Workforce Shortages Through Evidence-Based Resiliency Training

John Marzano

People stay in their jobs when they feel valued, respected, and where relationships and teamwork are strong in high-pressure environments. // By John Marzano // At a time of unprecedented change in health care, the twin challenges of workforce shortages and burnout have emerged as formidable adversaries that impact the delivery of health care services Read More

Should Your Health System Invest in Nontraditional Partnerships?

Jared Johnson

Nontraditional partnerships provide unique opportunities for hospitals and health systems to enhance consumer experiences, expand service offerings, and address emerging health care needs. 2024 is a year of hope and new possibilities for health system leaders who look to do more, with fewer resources, than ever before. Amid uncertain financial forecasts, leaders increasingly look to Read More

The Rise of Nontraditional Partnerships

Dr. Creagh Milford, SVP of Retail Health, CVS Health

Health systems throughout the country explore nontraditional partnerships and find success as they seek to transform their consumer experiences. In our 2024 forecast, you’ll hear from leading innovators about exciting new partnerships with health systems in retail care, hospital at home, and other areas where they see future opportunities to better serve consumers. // By Read More

Creating the Blueprint: 5 Ways to Develop National Health Care Brand Recognition

Karen Brodbeck, vice president of Brand Management, OSF HealthCare

An effective public relations effort can give organizations a megaphone to amplify health care brand recognition. As a faith-based, mission-oriented organization, OSF HealthCare (OSF), founded in the late 1800s, has historically met internal and external challenges through innovation. In the past decade OSF, headquartered in Peoria, Illinois and serving patients in Illinois and Michigan, has Read More

How OSF Healthcare Makes Its Presence Known Nationally

Cheryl L. Serra

An effective public relations effort can give organizations a megaphone to amplify brand recognition. // By Cheryl L. Serra // As a faith-based, mission-oriented organization, OSF HealthCare (OSF), founded in the late 1800s, has historically met internal and external challenges through innovation. In the past decade OSF, headquartered in Peoria, Illinois and serving patients in Read More

Conference Preview: SHSMD23 Connections Aims to Inspire and Challenge

Ryan Younger, vice president of marketing, Virtua Health

Each fall, the SHSMD Annual Conference brings together the best and brightest in our industry — from seasoned veterans to tomorrow’s leaders — for three days of sharing, growing, and learning together. This year, the health care strategy and marketing community will convene in Chicago from September 10-12 at SHSMD23 Connections. The conference is an Read More

SHSMD23 Connections: Be the Change Your Organization Needs

Lisa Crockett-Providence

Connect with the community shaping the future of health care. // By Jane Weber Brubaker // Each fall, the SHSMD Annual Conference brings together the best and brightest in our industry — from seasoned veterans to tomorrow’s leaders — for three days of sharing, growing, and learning together. This year, the health care strategy and Read More

Children’s Hospital Colorado’s “Miraculous Everyday” Campaign Designed to Increase Brand Awareness, Showcase Innovation and Compassion

Cheryl L. Serra

Medical experts collaborated with the marketing team to showcase complex procedures that change lives. // By Cheryl L. Serra // Being in the middle of the western half of the United States — between well-known East and West Coast medical facilities — presented Children’s Hospital Colorado with a marketing challenge. In addition to making potential Read More

Empathy in the C-suite: The Role of the CXO in Patient-Centric Healthcare

Eugene Scioscia, MD, chief experience officer for the Allegheny Health Network

As hospital systems have merged and grown over the years, so have the number of executives occupying their C-suites. The chief information officer (CIO) was a creation of the 1990s, as hospitals began relying on electronic medical records. A more recent admittee to the C-suite is the CXO, or chief experience officer. So, what is Read More

What The Chief Experience Officer Brings to Hospital Systems

Ron Shinkman

While some are clinicians, many come from marketing/communications backgrounds. // By Ron Shinkman // As hospital systems have merged and grown over the years, so have the number of executives occupying their C-suites. The chief information officer (CIO) was a creation of the 1990s, as hospitals began relying on electronic medical records. A more recent Read More

Acute Care Telehealth: A Lifeline for Struggling Hospitals?

Teresa Rincon, RN, PhD, FCCM, assistant professor at the University of Massachusetts Medical School, Graduate School of Nursing, and senior telehealth consultant with Blue Cirrus Consulting

Acute care telehealth expands access to care by connecting community hospitals with specialized experts, which helps to close gaps in knowledge and keep care local. When patients in a rural community get sick and need access to intensive care or specialized care, the typical small community hospital — if there is one — doesn’t have Read More

Acute Care Telehealth Expands Access in Community Hospitals

Jane Weber Brubaker

Telemedicine technology connects community hospitals with specialized experts, closing gaps in knowledge and keeping care local.  // By Jane Weber Brubaker // When patients in a rural community get sick and need access to intensive care or specialized care, the typical small community hospital — if there is one — doesn’t have experts on-site to Read More

Managing Change in Health Care: What Does it Take to Overcome the Barriers?

Pamela Landis, senior vice president of digital engagement at Hackensack Meridian Health

Change happens. And it should, as internal and external forces inevitably alter an organization and the constructs it operates in. Managing change in health care can be a risky and uncomfortable process. But to face today’s many challenges, change is often necessary. Health care is in a constant state of flux. New technologies, best practices, Read More

AI in Health Care: 4 Things to Consider for Your Future Content

Rachael Sauceman is director of strategy for Full Media

You get into work, grab your coffee, boot up your computer, and look at your to-do list for the day. The one and only thing you’ve left for yourself on the to-do list is the thing you’ve been putting off for days — weeks even: Write that blog on the dangers of high blood pressure. Read More

Taking the Chaos Out of Change

Cheryl L. Serra

Change can be arduous, risky, norm-crushing. But to face today’s challenges, whether financial, operational, or other, change is often necessary. // By Cheryl L. Serra // Change happens. And it should, as internal and external forces inevitably alter an organization and the constructs it operates in. Health care is in a constant state of flux. Read More

Has Your Health System Adopted Person-Centered Care?

Marcia Nelson, MD, chief medical officer, Enloe Medical Center

If we’ve heard it once, we’ve heard it a thousand times: Health care is complex, dysfunctional, and slow to change. But one person can still make a difference. For Angelica Thieriot, it took a horrific experience as patient in a U.S. hospital in 1978 for her to imagine how different things could be if patients Read More

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