Innovation

Winning Strategies for Successful Podcast Marketing

Daniel Knoepflmacher, M.D., vice chair of education, Department of Psychiatry, Weill Cornell Medicine

// By Susan Dubuque // Podcasts are a popular and well-established audio medium used by health care organizations of all sizes to share longer-form content that educates, inspires, entertains, and provides thought leadership to various audiences. Discover secrets of award-winning podcasts from three top organizations and get practical tips to make podcasting vital for your marketing strategy.

Best Video Content: Unleashing Video’s Potential in Health Care Marketing

Rebecca Sims, executive vice president of operations, WG Content

// By Susan Dubuque // For 25 years, the eHealthcare Leadership Awards have celebrated excellence in health care digital marketing. At the 2023 awards, winning videos showcased the power of video to capture attention, evoke emotion, and drive action. Read the full article for expert insights and examples of award-winning videos.

25 Years of Celebrating Excellence: eHealthcare Leadership Awards are Open

ehla logo 25th

// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives. The Call for Entries is officially open!

How One Health System Leverages AI to Optimize Workflows

Orest Holubec, EVP and chief communication officer, Providence

When ChatGPT burst into the public consciousness in late 2022, it sent ripples of excitement and concern through many professions. Those working in public relations and communication were especially interested. Questions abounded. Debate ensued. Would AI be a helpful addition to our jobs that we could control? Or something that would end our work as Read More

Conference Preview: HMPS24 Will Keep You Educated, Informed, and Connected

Dean Browell, chief behavioral officer, Feedback

When a health care conference sends out a call for speakers nine months in advance, you might wonder how current the sessions will be by the time the live event rolls around. That’s where the Healthcare Marketing & Physician Strategies Summit (HMPS24) advisory committee — made up of industry leaders convened by conference producer Judy Read More

Rethinking Caregiving in America: A Framework for Growth and Sustainability

// By Daniel Fell // The case for supporting family caregivers as an integral part of the care team. Here, we look at recent initiatives led by the federal government, share some programs developed by forward-thinking health systems, and propose a framework that health care executives can use to reimagine the role of caregivers.

AI’s Impact on Health Care Communication Teams: Is It an Evolution or a Revolution?

Providence logo

Leaders at Providence believe that almost every aspect of health care will be impacted by AI in the future — including communication and PR.                                               // By Alan Shoebridge // When ChatGPT burst into the public consciousness in late 2022, it sent ripples of excitement and concern through many professions. Those working in public relations and Read More

How Can Health Care Organizations Bridge the Digital Divide?

David Grandy, national vice president, innovation for Kaiser Permanente

For most Americans, expansion of digital health care at hospitals and health systems across the nation has improved the patient experience and medical outcomes. But for individuals unable to access broadband internet service or lacking ability or desire to use web-based tools, modern medicine’s benefits are beyond their grasp. Innovators at California-based Kaiser Permanente (KP) Read More

An Innovative Approach to Reducing Workforce Shortages and Burnout in Health Care

Debora Goldberg Ph.D., associate professor, College of Public Health, George Mason University

People stay in their jobs when they feel valued, respected, and where relationships and teamwork are strong in high-pressure environments. At a time of unprecedented change in health care, the twin challenges of workforce shortages and burnout have emerged as formidable adversaries that impact the delivery of health care services to patients across the U.S., Read More

A Conference Hand-Crafted for You

Susan Alcorn, president, Alcorn Strategic Communications and counsel, Jarrard, Inc.

The Healthcare Marketing & Physician Strategies Summit (HMPS24) planning team has put together a star-studded program covering today’s top issues that will keep you educated, informed, and connected. // By Jane Weber Brubaker // When a health care conference sends out a call for speakers nine months in advance, you might wonder how current the Read More

George Mason University Takes the Lead in Combating Burnout and Workforce Shortages Through Evidence-Based Resiliency Training

John Marzano

People stay in their jobs when they feel valued, respected, and where relationships and teamwork are strong in high-pressure environments. // By John Marzano // At a time of unprecedented change in health care, the twin challenges of workforce shortages and burnout have emerged as formidable adversaries that impact the delivery of health care services Read More

Should Your Health System Invest in Nontraditional Partnerships?

Jared Johnson

Nontraditional partnerships provide unique opportunities for hospitals and health systems to enhance consumer experiences, expand service offerings, and address emerging health care needs. 2024 is a year of hope and new possibilities for health system leaders who look to do more, with fewer resources, than ever before. Amid uncertain financial forecasts, leaders increasingly look to Read More

The Rise of Nontraditional Partnerships

Dr. Creagh Milford, SVP of Retail Health, CVS Health

Health systems throughout the country explore nontraditional partnerships and find success as they seek to transform their consumer experiences. In our 2024 forecast, you’ll hear from leading innovators about exciting new partnerships with health systems in retail care, hospital at home, and other areas where they see future opportunities to better serve consumers. // By Read More

Creating the Blueprint: 5 Ways to Develop National Health Care Brand Recognition

Karen Brodbeck, vice president of Brand Management, OSF HealthCare

An effective public relations effort can give organizations a megaphone to amplify health care brand recognition. As a faith-based, mission-oriented organization, OSF HealthCare (OSF), founded in the late 1800s, has historically met internal and external challenges through innovation. In the past decade OSF, headquartered in Peoria, Illinois and serving patients in Illinois and Michigan, has Read More

How OSF Healthcare Makes Its Presence Known Nationally

Cheryl L. Serra

An effective public relations effort can give organizations a megaphone to amplify brand recognition. // By Cheryl L. Serra // As a faith-based, mission-oriented organization, OSF HealthCare (OSF), founded in the late 1800s, has historically met internal and external challenges through innovation. In the past decade OSF, headquartered in Peoria, Illinois and serving patients in Read More

Conference Preview: SHSMD23 Connections Aims to Inspire and Challenge

Ryan Younger, vice president of marketing, Virtua Health

Each fall, the SHSMD Annual Conference brings together the best and brightest in our industry — from seasoned veterans to tomorrow’s leaders — for three days of sharing, growing, and learning together. This year, the health care strategy and marketing community will convene in Chicago from September 10-12 at SHSMD23 Connections. The conference is an Read More

SHSMD23 Connections: Be the Change Your Organization Needs

Lisa Crockett-Providence

Connect with the community shaping the future of health care. // By Jane Weber Brubaker // Each fall, the SHSMD Annual Conference brings together the best and brightest in our industry — from seasoned veterans to tomorrow’s leaders — for three days of sharing, growing, and learning together. This year, the health care strategy and Read More

Children’s Hospital Colorado’s “Miraculous Everyday” Campaign Designed to Increase Brand Awareness, Showcase Innovation and Compassion

Cheryl L. Serra

Medical experts collaborated with the marketing team to showcase complex procedures that change lives. // By Cheryl L. Serra // Being in the middle of the western half of the United States — between well-known East and West Coast medical facilities — presented Children’s Hospital Colorado with a marketing challenge. In addition to making potential Read More

Empathy in the C-suite: The Role of the CXO in Patient-Centric Healthcare

Eugene Scioscia, MD, chief experience officer for the Allegheny Health Network

As hospital systems have merged and grown over the years, so have the number of executives occupying their C-suites. The chief information officer (CIO) was a creation of the 1990s, as hospitals began relying on electronic medical records. A more recent admittee to the C-suite is the CXO, or chief experience officer. So, what is Read More

What The Chief Experience Officer Brings to Hospital Systems

Ron Shinkman

While some are clinicians, many come from marketing/communications backgrounds. // By Ron Shinkman // As hospital systems have merged and grown over the years, so have the number of executives occupying their C-suites. The chief information officer (CIO) was a creation of the 1990s, as hospitals began relying on electronic medical records. A more recent Read More

Acute Care Telehealth: A Lifeline for Struggling Hospitals?

Teresa Rincon, RN, PhD, FCCM, assistant professor at the University of Massachusetts Medical School, Graduate School of Nursing, and senior telehealth consultant with Blue Cirrus Consulting

Acute care telehealth expands access to care by connecting community hospitals with specialized experts, which helps to close gaps in knowledge and keep care local. When patients in a rural community get sick and need access to intensive care or specialized care, the typical small community hospital — if there is one — doesn’t have Read More

Acute Care Telehealth Expands Access in Community Hospitals

Jane Weber Brubaker

Telemedicine technology connects community hospitals with specialized experts, closing gaps in knowledge and keeping care local.  // By Jane Weber Brubaker // When patients in a rural community get sick and need access to intensive care or specialized care, the typical small community hospital — if there is one — doesn’t have experts on-site to Read More

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