Innovation

Kiosks Can Bring Telehealth To Populations That Need It Most

Broadlawns Medical Center logo

Telehealth usage has skyrocketed across the country. In the past year of the pandemic, the weekly number of behavioral health visits increased 25 percent on average compared with before COVID-19. This is due to expanded use of audio and video technology. But a study of insured patients published in Health Affairs found that in poorer Read More

Live from San Antonio — It’s SHSMD Connections 2021!

Jennifer Weiss Wilkerson, vice president and chief strategy officer at Sheppard Pratt and SHSMD board president

// By Jane Weber Brubaker // Since the first major industry conference was canceled back in March 2020, we’ve missed out on the energy and vitality that a live conference generates. The 2021 fall conference season kicks off with SHSMD’s annual conference in September, with the option of attending virtually in October for those who Read More

Hip Hop Public Health Reaches Communities With Music, Not Talk of “Herd Immunity”

COVID-19 vaccine hesitancy has become the new challenge in conquering the pandemic. Getting vaccines into the arms of vulnerable populations, including underserved communities of color, is a priority despite systemic distrust of the medical field resulting from generations of disparities in health care. “Medical institutions really have to find a way to speak the language Read More

CX Is a Key Weapon in the Battle for Market Share

Indigo Urgent Care Logo

“Disrupt or be disrupted.” That’s the advice Shari Campbell offers to anyone in traditional health care who is concerned about losing market share to retail health care stores as Walmart, Amazon, CVS, and others move into the business. Campbell, marketing director, retail health at MultiCare Health System in Tacoma, Washington, says MultiCare Health began to Read More

Free Report: 2021 Healthcare Reputation Report

// Sponsored Post //

This report gives the healthcare industry insight to improve patient care based on Reputation’s proprietary Reputation Score — the industry’s leading ranking of healthcare reputation. The report also offers crucial insight into how people search for care and what matters most to them during the pandemic.

Download now »

What’s Next for Health Care Marketing Post-COVID?

Dalal Haldeman, PhD, chief executive officer, Haldeman Marketing, LLC

COVID forced organizations to adapt quickly. Communicators’ skills were essential in navigating the crisis, and marketing led the way, meeting the extraordinary demand for information. Over the past year-plus, health system marketing departments radically shifted their priorities. The question is: Which COVID-era changes actually moved the industry forward and should remain? Which strategic initiatives have Read More

Free White Paper: Powering Patient Acquisition and Retention with Your Find-a-Provider

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To attract consumers to your website and differentiate your brand, it is important to invest in your health system’s find-a-provider to deliver the modern experience consumers are seeking.

In this white paper, you will learn:

  • What consumers are looking for in their digital experiences
  • 3 digital strategies to improve patient acquisition and retention
  • 6 must-haves for your health system’s find-a-provider

Download now »

Building Vaccine Confidence in Communities That Need It Most

Helen Shelton, global chief diversity officer, Finn Partners

// By Marcia Simon, APR // Who wants to be part of a herd anyway? So why not call “herd immunity” “community immunity” instead? Hip Hop Public Health promotes Community Immunity as the ultimate act of love. Who doesn’t want more of that? COVID-19 vaccine hesitancy has become the new challenge in conquering the pandemic. Getting Read More

Can Traditional Health Care Hold Off the Retail Invasion?

James Gardner, marketing strategist and retail health expert

// By Jim Samuel // We’ve all been expecting it, but now that Walmart, CVS, Amazon, Walgreens, and others are upping their games, the question is more important than ever. Can traditional primary care and health systems survive the retail health onslaught, and what do they need to do to maintain market share and thrive? Read More

Reshaping Marketing After COVID: What’s the New Normal?

Catherine Harrell, chief marketing officer, Franciscan Missionaries of Our Lady Health System

// By Marlene Kurban // Top health system marketing executives weigh in on how COVID forced organizations to adapt quickly. Communicators’ skills were essential in navigating the crisis, and marketing led the way, meeting the extraordinary demand for information. Were greater flexibility and agility unexpected byproducts of a challenging year? Will they propel health care Read More

Free Report: Patient Access Post-Pandemic

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As care demand rebounds, healthcare organizations have the opportunity to differentiate themselves by creating increasingly flexible, patient-centric access and delivery models.

For more insights on how to meet changing consumer preferences, download the full report.

Download now »

Health Equity, Diversity, and Inclusion. Easier Said Than Done?

José Rodríguez, MD, associate vice president for Health Equity, Diversity, and Inclusion (HEDI), University of Utah School of Medicine

// By Marcia Simon, APR // Just the notion that groups of people are overlooked or marginalized means there’s much work to be done to level the playing field. The past year of glaring health disparities revealed that health care as an industry needs to step up and root out biases, even when unconscious, that Read More

Health Systems Look Outside the Industry to Up Their Digital Marketing Game

Jim Nilson, senior director, digital marketing at UC Health

// By Jim Samuel // There is a common thought among health care marketers that the business lags years behind other industries regarding digital marketing and meeting consumer needs. Two health systems have brought in marketing executives from Disney and higher education to help them catch up. If you have been paying attention for the Read More

Adapting Event-Related Fundraising When the Event Is Cancelled

Boston Children's logo

Like every other health care operation, fundraising has been impacted by the COVID-19 pandemic. Foundations, trusts, and development departments have had to squeeze all the creative juices they could muster to tackle an unpredictable, unprecedented situation. Boston Children’s Hospital sets the bar high. Named the country’s #1 Pediatric Hospital by U.S. News & World Report for Read More

After COVID-19: What’s Next for Marketing?

Speaker Panel - March 31

A Strategic Health Care Marketing webinar on demand for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Your Presenters:

  • James Blazar, Executive Vice President and Chief Strategy Office, Hackensack Meridian Health
  • Dalal Haldeman, PhD, CEO, Haldeman Marketing LLC
  • Catherine Harrell, Chief Marketing Officer, Franciscan Missionaries of Our Lady Health System

Moderated by:

  • David Marlowe, Principal, Strategic Marketing Concepts

Watch Now »

Mentoring Program Creates Pipeline To Fill Health Care Leadership Roles

A few seminal moments led to the genesis of the Bluford Healthcare Leadership Institute (BHLI). Marketed as an intense professional development program, BHLI has a self-proclaimed mission to “eliminate health care disparities among minority and vulnerable populations by cultivating a pipeline of culturally competent under-represented scholars for leadership roles in health care.” John W. Bluford Read More

Transforming Care Delivery in a Post-COVID World

Toby Cosgrove, executive advisor and former CEO and president, Cleveland Clinic

View from the C-Suite: Toby Cosgrove, MD, Executive Advisor and Former CEO and President of Cleveland Clinic // By Jane Weber Brubaker // In an interview with StartUp Health co-founders, Dr. Toby Cosgrove shares his perspectives on what we’ve learned from the pandemic, how technology accelerated innovation, and how it will continue to open new Read More

Fundraising Success at Boston Children’s Amid a Pandemic

Michael Bornhorst, associate vice president, corporate development, leadership giving and special events at Boston Children’s Hospital Trust

// By Marcia Simon, APR // When you have hundreds of runners raising money for you, and the Boston Marathon — usually held on the third Monday in April — gets canceled, how do you bounce back? Boston Children’s Hospital Trust, the pediatric hospital’s fundraising arm, found lots of ways to keep the donations flowing Read More