Governance

Service Line Growth Strategies for Health Care Marketers

Lindsley Withey, senior strategic healthcare advisor

In the evolving health care landscape, developing successful service line strategies is more challenging than ever. Health systems are dealing with a range of issues and trends that affect the process, such as: Mounting financial pressures. Shifting payment models. Escalating competition from other providers and disruptors. Increasing post-COVID consumer expectations. Changing physician relationships. Rising staffing Read More

Conference Preview: HMPS24 Will Keep You Educated, Informed, and Connected

Dean Browell, chief behavioral officer, Feedback

When a health care conference sends out a call for speakers nine months in advance, you might wonder how current the sessions will be by the time the live event rolls around. That’s where the Healthcare Marketing & Physician Strategies Summit (HMPS24) advisory committee — made up of industry leaders convened by conference producer Judy Read More

Keys to Effective Health System Service Line Planning for the Future

Amanda Trask, senior vice president, Clinical Institutes and Service Lines for CommonSpirit Health

// By Brian Griffin // CommonSpirit Health’s framework for successfully achieving clinically aligned service line growth. In the evolving health care landscape, developing successful service line strategies is more challenging than ever. Health systems are dealing with a range of issues and trends that affect the process, such as: Mounting financial pressures. Shifting payment models. Read More

A Conference Hand-Crafted for You

Susan Alcorn, president, Alcorn Strategic Communications and counsel, Jarrard, Inc.

The Healthcare Marketing & Physician Strategies Summit (HMPS24) planning team has put together a star-studded program covering today’s top issues that will keep you educated, informed, and connected. // By Jane Weber Brubaker // When a health care conference sends out a call for speakers nine months in advance, you might wonder how current the Read More