Inside AdventHealth’s and The Ohio State Wexner Medical Center’s Award-Winning Website Strategies
Two health systems, two very different digital strategies, one shared goal: helping patients find information and access care more easily.
// By Jane Weber Brubaker //
To wrap up The Future of Hospital Websites virtual summit, we brought in panelists from two winners of the 2025 eHealthcare Leadership Awards to talk about their award-winning websites.
In the closing session, Platinum Playbook: An Inside Look at Award-Winning Hospital Websites, Carolina Anthony, executive director, digital marketing at AdventHealth, and Skip Hidlay, former vice president and chief communications officer at The Ohio State University Wexner Medical Center (OSU), shared their distinct approaches to website design.
“The biggest challenge for us, and I would also say the biggest opportunity, is designing a digital experience that is national, but still feels local and relevant in the communities we serve,” says Anthony.
Describing the situation at OSU when he came on board, Hidlay comments, “One of the most interesting things I discovered very quickly about the web ecosystem is that it was very fractured and balkanized.” His challenge was to find a way to unify the organization’s tripartite mission: clinical care, research, and education.
Read on to learn how they solved these unique challenges.