Storytelling

Creating Breakthrough Brands From the Inside Out

Holly Sullivan headshot

Static brands result in static organizations. Dynamic, forward-leaning brands break through the noise and unleash the real potential that can change not only your organization but the industry as a whole. // By Susan Dubuque // When two major hospital systems merged to form the largest health system in Michigan, the marketing team had a Read More

Advertising Showcase: Centra’s “It’s My Life” Brand Campaign

centra health logo

Each month, Strategic Health Care Marketing Advertising Showcase features challenges, tactics, and outcomes of a multimedia advertising campaign, offering strategic and creative insights from some of the nation’s leading hospitals, health systems, and health-related organizations. “It’s My Life” Brand Campaign Opportunity In early 2022, the Centra marketing team recognized the need to evolve the look Read More