Access

2019 Patient Access Journey Report

Kyruus 2019 Patient Access Journey Report Cover

What Health Systems Need to Know to Engage Today’s Consumers

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Do you have the insight you need into how today’s consumers make healthcare decisions to capture their attention effectively?

For the third year in a row, Kyruus surveyed 1,000 people about how they search for, select, and book appointments with providers to understand their access journeys. This year’s report reveals that convenient access to care is increasingly important to consumers, and health system brand has a growing influence on their care decisions.

Key findings about today’s consumers include:

  • 93% conduct research on providers, even after receiving a referral from a provider
  • 50% weren’t able to book an appointment on the first call into a health system call center
  • 44% visited an urgent care clinic this year, with speed of access as the top reason

For more insights into how today’s consumers access care and trends over time, download the report.

Download now »

Six Essential Patient Access Metrics

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Do you know how patients are accessing – or leaving – your health system?

As the healthcare landscape continues to become more competitive, delivering the access, convenience, and experience patients are looking for will be critical to achieving sustainable growth. However, many health systems currently lack the insights they need to understand how patients access their care and identify when — and why — they leave the network.

In this white paper, health system leaders will learn the six key metrics to:

  • Understand their provider networks & identify potential gaps in coverage
  • Align patient demand with provider supply & optimize capacity utilization
  • Evaluate access performance across points of entry (e.g., online, call center)

Download this free white paper to learn the metrics your organization needs to move the needle on access.

Download now »

View from the C-Suite with Dr. Tony Slonim, CEO of Renown Health

A vision for population health through community partnerships and innovation // By Jane Weber Brubaker // Under Dr. Tony Slonim’s leadership, Renown Health has forged strong connections with the community, acting as a catalyst for change. “If you want to improve the health of your community, engage the people who are most likely to be Read More

Think Like a Hacker To Outsmart Your Competition

Walker-Jessica-Care-Sherpa

“Faced with competitors who may have bigger marketing budgets and more resources, many health care marketers feel powerless in the battle for market growth,” says Jessica Walker, founder and CEO of Care Sherpa. “Thinking like a hacker may help you outsmart the competition. Five proven hacks for market share growth require little to no money Read More

5 Proven Hacks for Growing Profitable Market Share

Walker-Jessica-Care-Sherpa

How to think like a hacker to outsmart your competition // By Jessica Walker // Faced with competitors who may have bigger marketing budgets and more resources, many health care marketers feel powerless in the battle for market growth. Thinking like a hacker may help you outsmart the competition. Five proven hacks for market share Read More

Telemedicine Can Solve Access Issues and Boost Market Share

Are your providers losing patients because of access issues? A robust telemedicine program that offers convenient care for patients is one way to protect market share. Our new article by Marcia Simon, APR, explores how telemedicine brings subspecialties to outlying communities. Here’s an excerpt: Most of Gundersen Health System’s patients live at least 25 miles Read More

Optimal Marketing Enables the Right Provider Match

“Marketers charged with leading their health systems into the new era of consumerism understand the hard truth about regional markets: They are a zero-sum game,” says Tom White, CEO of Phynd Technologies. Here’s an excerpt from White’s new article for Strategic Health Care Marketing: Marketers and business teams must create and market new networks to Read More

How Effective Is Your Provider Information Management Platform?

// By Tom White // Marketers charged with leading their health systems into the new era of consumerism understand the hard truth about regional markets: They are a zero-sum game. Every covered life gained is a win over the competition, and the stakes are high: CMS pegs healthcare spending per person at nearly $10,800 annually, Read More

BayCare Health’s Vision: Evidence-Based Design for Care Delivery

Jane Weber Brubaker

// By Jane Weber Brubaker // Consumerism is driving all industries to innovate, and health care is no exception. The ideal state is a digitally enabled, frictionless consumer experience. But in a highly complex industry like health care that has traditionally operated with a command-and-control vs. consumer-centric mindset, it’s a massive change. Adding to the Read More

High-Tech Care Delivery Plus High-Touch Human Interaction

Ed Rafalski, senior vice president and chief strategy and marketing officer at BayCare Health System

Consumerism is driving all industries to innovate, and health care is no exception. The ideal state is a digitally enabled, frictionless consumer experience. But in a highly complex industry like health care that has traditionally operated with a command-and-control vs. consumer-centric mindset, it’s a massive change. Adding to the cultural challenges, the pain points on Read More

Survey: Provider Perspectives on Digital Access

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A free download from Kyruus

As health systems increasingly prioritize digital initiatives to transform patient access, engaging providers in the process will be critical to scaling access and promoting provider satisfaction. We surveyed PCPs and specialists to uncover their thoughts on – and appetite for involvement in – digital access initiatives. Based on responses from 200 providers, we have identified strategies for health systems to win provider buy-in on your modern digital initiatives.

Download the report to discover key findings about provider perspectives, including:

  • 91% want to be more involved in creating and maintaining their find-a-provider profile
  • While 63% think patient ratings and reviews are very or extremely important
  • 64% do not offer online scheduling, yet nearly half of this group expressed interest

For additional insights and best practice for partnering with your providers, download the report today.

Download now »

Online Scheduling Done Right: 10 Considerations For Health System Buyers

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A free download from Kyruus

Are you ready to make online scheduling a reality?

With high demand for digital self-service, health systems have an opportunity to differentiate their patient experience by making access to providers and services easier with online scheduling. But determining the optimal approach and gaining cross-functional buy-in can be tough.

Download this free buyer’s guide to help you get the right online scheduling plan in place from the start.

Discover how to:

  • Develop a comprehensive online scheduling strategy to engage today’s consumers
  • Drive organizational alignment, including engaging key stakeholders & providers effectively
  • Evaluate and select the optimal solution by asking vendors the right questions

Download now »

Hybrid Model Combines the Best of Emergency Care and Urgent Care

Jane Weber Brubaker

If your health system is in a geographic region experiencing rapid growth, it makes sense to capitalize on that trend and expand right along with the population. Hamilton County, a suburb of Indianapolis, is “growing by leaps and bounds,” according to Seth Warren, president and CEO of Riverview Health. Riverview Health’s primary location in Noblesville Read More

Riverview Health Expands with Freestanding ER & Urgent Care Facilities

Jane Weber Brubaker

// By Jane Weber Brubaker // If your health system is in a geographic region experiencing rapid growth, it makes sense to capitalize on that trend and expand right along with the population. Hamilton County, a suburb of Indianapolis, is “growing by leaps and bounds,” according to Seth Warren, president and CEO of Riverview Health. Read More

How To Market When Your Specialists Are Booked Out

David Marlowe, author of Marketing Plans That Work

In our new article, David Marlowe, principal, Strategic Marketing Concepts, and Strategic Health Care Marketing Editorial Advisory Board member, shares results from five recent nationwide studies he’s conducted of what consumers consider to be “reasonable” wait times for routine, non-urgent visits. Will this type of information give marketers the hard evidence they need to stand Read More