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UCSF Health Is Leveling Up for Digital Transformation

Aaron Neinstein, MD, vice president for digital health at UCSF Health

In most industries, digital transformation is more than a simple buzzword. It’s a connected experience for customers looking for access, convenience, on-demand service, and an expected good outcome. In health care, a two-plus-year pandemic accelerated the forces underlying these challenges, continuing to raise consumer expectations in an industry that historically struggles with real change for Read More

What is the Role of Marketing in Driving Growth for a Health Care Organization?

Sandra Mackey, Chief Marketing Officer, Bon Secours Mercy Health

“Growth means different things to different organizations at different times,” says Daniel Fell of Optum. “One thing is very clear, though. The role of marketing has never been more critical.” Here’s an excerpt from Fell’s new article: We recently turned to several leading health care marketers across the country, representing a variety of health care Read More

Level Up and Lead Your Organization to Digital Transformation

Sarah Sanders, chief marketing and brand experience officer at UCSF Health

University of California at San Francisco (UCSF) Health Creates a Coordinated Patient Experience with Persistent Cross-Functional Teamwork // By John Marzano // Incredible advances in health care over the past 20 years have dramatically improved patients’ outcomes and lives. Yet care remains difficult to access, expensive, inequitable, and falls short of consumer expectations despite advancements Read More

UCLA Health Is Tackling Health Care’s Racial Inequities Head-On

Mikel Whittier, director, health equity, diversity, and inclusion, UCLA Health

UCLA Health is emerging as a national leader in addressing racial inequities in health care and across society. In light of growing local and national awareness, the health system became one of the first health care organizations in the country to form an Office of Health Equity, Diversity, and Inclusion. “It’s perhaps the most visible Read More

UCLA Health Leading the Way in Health Equity, Diversity, and Inclusion

Linda Ho, executive director, marketing innovation, technology, and operations, UCLA Health

// By Brian Griffin // A prominent West Coast health system is building a care environment, work culture, and community presence that takes health equity, diversity, and inclusion to the next level. UCLA Health is emerging as a national leader in addressing racial inequities in health care and across society. In light of growing local Read More

Social Media Initiative Focuses on Positioning Advocate Aurora Health As a Provider of Choice Among Growing Hispanic Market

Sarah Scroggins, director, social media, Advocate Aurora Health

// By Brian Griffin // One of the Midwest’s largest health systems is effectively using social media to reach its Spanish-speaking population with information about COVID-19 and important health services for the community. As diversity, equity, and inclusion continue to increase in importance, Advocate Aurora Health has been making strong progress in connecting online with Read More

Mobile Screening Targets Lung Cancer in West Virginia

Jenny Ostien, director of the Mobile Cancer Screening Program, WVU Cancer Institute

Lung cancer is the leading cause of cancer death in West Virginia, with more deaths each year than breast, cervical, and colorectal cancers combined. According to the 2019 West Virginia Cancer Burden Report, lung cancer accounts for 18 percent of all new cancer diagnoses in the state. Only 22 percent of those receiving a lung Read More

The Crucial Intersection of Public Health and Clinical Care

Lara Sim, director of Community Health and External Affairs, Seattle Children's Hospital

COVID testing. Vaccines. Health equity. Do they fall under public health or clinical care? In most cases, it’s both, or should be. The gap between hospital-based clinical care and public health is shrinking, as community health initiatives increasingly focus on wellness and prevention. Health systems typically function as separate entities. Nationwide, the drive for revenues and Read More

When Public Health Meets Collaborative Clinical Care, Good Things Happen

Joie McCracken, MPH, program manager for Public Health – Seattle & King County

// By Marcia Simon, APR // “Medicine and public health share a common mission … however, important differences have prevented their integration and effective working collaboration,” says the author of a 2020 NIH publication: Covid-19: An Imperative to Bridge the Gap Between Medicine and Public Health. The work of the King County Hospitals for a Read More

Mobile App or Web App: Which Is Better for Your Organization?

// By Jared Mauskopf // Health care organizations are increasingly under enormous pressure to offer the best digital tools to their patients. But before you set out to develop a health care application, you’ll need to make a number of key decisions — not least whether you should opt for a mobile app or a Read More