Advertising Showcase: Penn Medicine Princeton Medical Center’s “Get Back to Being You” Campaign

Each month, the Strategic Health Care Marketing Advertising Showcase features challenges, tactics, and outcomes of a multimedia advertising campaign, offering strategic and creative insights from some of the nation’s leading hospitals, health systems, and health-related organizations. Penn Medicine Princeton Health Spine Services Campaign PLATINUM WINNER Opportunity In spring 2022, Penn Medicine Princeton Medical Center (PMC) Read More

Creating the Blueprint: 5 Ways to Develop National Health Care Brand Recognition

An effective public relations effort can give organizations a megaphone to amplify health care brand recognition. As a faith-based, mission-oriented organization, OSF HealthCare (OSF), founded in the late 1800s, has historically met internal and external challenges through innovation. In the past decade OSF, headquartered in Peoria, Illinois and serving patients in Illinois and Michigan, has Read More

How OSF Healthcare Makes Its Presence Known Nationally

An effective public relations effort can give organizations a megaphone to amplify brand recognition. // By Cheryl L. Serra // As a faith-based, mission-oriented organization, OSF HealthCare (OSF), founded in the late 1800s, has historically met internal and external challenges through innovation. In the past decade OSF, headquartered in Peoria, Illinois and serving patients in Read More

Healthcare Equality Index: How Does Your Health System Measure Up?

The Healthcare Equality Index defines industry best practices for LGBTQ inclusion and recognizes progress achieved by health care organizations to reach their health equity goals. How does your health system measure up? Health care is a necessity. But not everyone has equal access to medical services, which can negatively impact a person’s long-term health outcomes. Read More

How HRC’s Healthcare Equality Index Works to Address Inequities in LGBTQ Health Care Access

Research shows that LGBTQ people face discrimination, which impacts their physical and mental health. The Health Equity Index defines industry best practices and recognizes progress achieved by health care organizations. // By Althea Fung // Health care is a necessity. But not everyone has equal access to medical services, which can negatively impact a person’s Read More

Great Storytelling Leads to Success for University of Chicago Medicine

When you have a great story to tell, you need great storytellers. Skip Hidlay came on board as senior vice president, chief communications and marketing officer, at the University of Chicago Medicine in 2016. His 30 years in journalism prior to making the transition to health care has served both organizations well. Hidlay was one Read More

How Data Drives Quality Improvement at Piedmont Fayette

Quality and star ratings matter, according to Healthgrades: Patients treated at hospitals receiving a 5-star rating have a 49 percent lower risk of dying, and a 59 percent lower risk of experiencing one or more complications during a hospital stay than if they were treated at hospitals receiving a 1-star rating in that procedure or Read More

Skip Hidlay, Senior Vice President, Chief Communications and Marketing Officer, UChicago Medicine

View from the C-Suite // By Jane Weber Brubaker // Under Skip Hidlay’s leadership, UChicago Medicine launched a new brand and a new website that helps the organization stand out in a crowded market. When you have a great story to tell, you need great storytellers. Skip Hidlay came on board as senior vice president, Read More

Does “Award-Winning Quality” Matter?

// By Marcia Simon, APR // Quality and star ratings matter, according to Healthgrades: Patients treated at hospitals receiving a 5-star rating have a 49 percent lower risk of dying, and a 59 percent lower risk of experiencing one or more complications during a hospital stay than if they were treated at hospitals receiving a Read More

Do Hospital Awards Drive Consumer Decisions?

2018 National Consumer Survey: Value of Hospital Awards Results

A Strategic Health Care Marketing webinar on demand for health care marketers, communicators, and strategists.

Your Presenters:

• Craig Fairfield, Managing Director, Wax Custom Communications
• Amanda Herriman, Marketing Manager, Wax Custom Communications

Duration: 60 Minutes

Sponsored by Wax Custom Communications
This event is free for Strategic Health Care Marketing members to view thanks to our event sponsor.

Watch now »

The Importance of Defining and Recognizing Clinical Excellence

Marketers’ ability to grow market share and promote patient loyalty is intricately and inextricably linked with what actually happens when patients receive treatment. Patients expect clinical expertise as a baseline. It’s the way they are treated that defines the relationship and either forges a bond or drives patients online to report their bad experiences on Read More

Patients Help to Define and Recognize Clinical Excellence at Johns Hopkins

// By Jane Weber Brubaker // Marketers’ ability to grow market share and promote patient loyalty is intricately and inextricably linked with what actually happens when patients receive treatment. Patients expect clinical expertise as a baseline. It’s the way they are treated that defines the relationship and either forges a bond or drives patients online Read More

Internal Branding Strengthens Hartford HealthCare from the Inside Out

Are some of the biggest heroes in your organization going unnoticed? At Hartford HealthCare, leadership uncovered amazing examples of frontline staff members who were going to great lengths to show patients they cared. Recognizing these actions provided the health system with a valuable opportunity to strengthen its brand from the inside out. “At Hartford HealthCare, Read More

Internal Branding Initiative Puts the Heart in Hartford HealthCare

// By Lisa D. Ellis // Are some of the biggest heroes in your organization going unnoticed? At Hartford HealthCare during a recent push to strengthen internal branding, leadership uncovered amazing examples of frontline staff members who were going to great lengths to show patients they cared. Recognizing these actions provided the health system with Read More

Awards Programs Can Heighten Your Profile and Reputation

Competing for — and winning — awards can be an important part of your health care organization’s marketing strategy. Awards can help you raise awareness about your service lines, driving new business; recognize individual employees as leaders, improving staff morale and elevating performance standards; and promote your organization as a stellar workplace, helping to attract Read More

Prize-Winning Strategy: Using Award Programs to Spotlight Your Accomplishments

// By Lisa D. Ellis // Competing for — and winning — awards can be an important part of your health care organization’s marketing strategy. Awards can help you raise awareness about your service lines, driving new business; recognize individual employees as leaders, improving staff morale and elevating performance standards; and promote your organization as Read More