Advertising Showcase: White Plains Hospital’s “Every Day” Brand Campaign

May 14, 2024

Each month, Strategic Health Care Marketing Advertising Showcase features the challenges, tactics, and outcomes of a multimedia advertising campaign, offering strategic and creative insights from some of the nation’s leading hospitals, health systems, and health-related organizations.

White Plains Hospital
“Every Day” Integrated Marketing Campaign
Gold Winner

ehla awards 2023 winner


White Plains Hospital, tertiary hub for Montefiore Health System in Hudson Valley, is well-known throughout Westchester County, a suburb outside of New York City, with a legacy of more than 130 years. Marketing efforts had previously been focused mostly on service line advertising to drive volume for new and growing programs. But research showed an opportunity to capture those Westchester residents who still believed they needed to travel to New York City for complex care. In 2022, the hospital shifted its focus to further elevating the organization’s overall reputation for providing complex care close to home for its community.


The marketing team launched the “Every Day” brand campaign as a fully integrated media campaign. The TV creative featured beautiful vignettes of scenes across the hospital, showcasing physicians, advanced technology, and an exceptional patient experience. Radio, print, and digital assets complemented the campaign look and messaging, positioning the hospital as “among the best hospitals anywhere, that just so happens to be here.” This message resonated extremely well in the community.

Read on to see the award-winning creative for White Plain Hospital’s “Every Day” Brand Campaign.

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