Focus on Advertising: Discover the Strategic Advertising Approaches that Set Top Health Systems Apart

May 14, 2024

Exclusive Member Report

Advertising plays a critical role in shaping consumer perceptions, fostering brand loyalty, and driving growth. A cohesive advertising strategy ensures that messaging, values, and identity are consistently communicated to the target audience, regardless of the platform or medium used.

Through strategic advertising campaigns, health care organizations can differentiate themselves from competitors in a crowded market and showcase their organization’s expertise, innovation, and commitment to patient care.

In this new report from Strategic Health Care Marketing, you’ll discover how hospitals and health systems around the country use advertising to project their missions, drive service line growth, support staff recruitment and fundraising efforts, and even celebrate longevity

Specifically, you’ll learn:

  • 5 things health care advertisers can do to make their messaging more believable.
  • How Loma Linda University Health uses strategic advertising to bring its mission to life.
  • How advertising allows CHRISTUS Health to unify its brand message across diverse markets in multiple states.
  • How Moffitt Cancer Center’s marketing and HR teams work together to use integrated advertising in support of staff recruitment.
  • Why advertising is a critical element in Michigan Medicine’s recruitment and retention strategy.
  • How the Medical College of Virginia Foundation uses multi-media advertising to support fundraising efforts and how your organization can do the same.
  • Creative insights from Northwell Health’s “Resolutions” holiday 2023 campaign.
  • The strategy behind Baptist Health’s award-winning “Living Proof” integrated marketing campaign.

For more strategic insights and expert guidance to bolster your health care marketing efforts, download your report today.