Health Care Advertising Showcase
In this new report from Strategic Health Care Marketing, we have compiled five varied Advertising Showcases. We hope this excellent work gives you a little inspiration for your next creative endeavor.
Northwell Health
Northwell Health Strikes an Emotional Chord with Sonic Branding
Few things connect more directly to human emotion than sound. In marketing, that connection is powerful: Audio cues can reinforce brand recognition up to 96 percent faster than visuals alone. Discover how Northwell’s sonic brand amplifies emotion, strengthens trust, and helps the organization break through the clutter in a fiercely competitive marketplace.
Advertising Showcase: Northwell Health Uses Sonic Branding to Deepen Connections
// By Susan Dubuque // Few things connect more directly to human emotion than sound. In marketing, that connection is powerful: Audio cues can reinforce brand recognition up to 96 percent faster than visuals alone. Discover how Northwell’s sonic brand amplifies emotion, strengthens trust, and helps the organization break through the clutter in a fiercely competitive marketplace.
‘Things We Can Treat’: Northwell Health Champions Gun Safety with a Powerful New Campaign
Gun violence is still the leading cause of death among children and adolescents in the United States. Read on to learn about the gun violence prevention movement started by Northwell Health and view the latest public service campaign spot that puts the spotlight on gun safety.
Northwell Health Evolves Its National Leadership on Gun Violence Prevention
// By John Marzano // Gun violence is still the leading cause of death among children and adolescents in the United States. Read on to learn about the gun violence prevention movement started by Northwell Health and view the latest public service campaign spot that puts the spotlight on gun safety.
Focus on Content Marketing: How Health Care Organizations Connect with Key Audiences and Drive Results
In this new report from Strategic Health Care Marketing, you’ll discover success stories from top health systems around the country who effectively use content to enhance their marketing efforts and get insights on how to leverage content marketing at your own organization.
Focus on Advertising: Discover the Strategic Advertising Approaches that Set Top Health Systems Apart
In this new report from Strategic Health Care Marketing, you’ll get critical insights on the current PR landscape in health care. Through case studies and expert insights, you’ll discover what health care organizations around the country are doing to step up their PR efforts and protect their brands.
Northwell Health Inspires Brand Love with “Resolutions” Campaign
Welcome to the first Strategic Health Care Marketing Advertising Showcase. Each month, we feature challenges, tactics, and outcomes of a multimedia advertising campaign — offering you strategic and creative insights from some of the nation’s leading hospitals, health systems, and health-related organizations. Opportunity This past holiday season, the Northwell Health marketing team saw the opportunity Read More
Advertising Showcase: Northwell Health’s “Resolutions” 2023 Holiday Campaign
// By Susan Dubuque // As New York’s largest health care system, Northwell assumes the unique responsibility to support the community by helping each member live the longest, fullest life possible. The marketing team set out to create an inspirational campaign featuring a cast of New Yorkers who have reached the remarkable age of 100+.
Northwell Health Takes the Lead on Gun Violence Prevention to Drive Awareness and Education Nationally
In the first three months of 2023, more than 70 mass shootings have already occurred in the U.S. Gun violence is a public health crisis. // By John Marzano // The politics surrounding gun ownership and control are infinitely polarizing. Yet, one truth believed by all Americans is that the use of guns and other Read More
New Technology Helps Target Health Disinformation at the Source
As marketers, we spend time and resources to take full advantage of the internet. We want our content to show up at the top of the search results page. We want our brand to be trusted. We want our physicians to be the ones patients find and choose. But as we’ve seen over the past Read More
Fighting the Infodemic: How a Browser Extension Separates Fact from Fiction
// By Jane Weber Brubaker // As marketers, we spend time and resources to take full advantage of the internet. We want our content to show up at the top of the search results page. We want our brand to be trusted. We want our physicians to be the ones patients find and choose. But Read More
Pandemic, Election, Disruption, and Innovation: SHSMD’s Snapshot of What’s Happening in Our World
// By Jane Weber Brubaker // SHSMD hosted Part I of its annual conference virtually this year, convening cross-functional thought leaders spanning the industry to reflect on the many twists and turns of 2020. A second conference, SHSMD Connections Bytes, also will be held virtually October 27-28. In mid-September, the AHA Center for Health Innovation Read More