‘Things We Can Treat’: Northwell Health Champions Gun Safety with a Powerful New Campaign

Gun violence is still the leading cause of death among children and adolescents in the United States. It’s a devastating statistic that Northwell Health refuses to accept as the status quo.

Ramon Soto, senior vice president and chief marketing and communications officer, Northwell Health

“No parent wants to see a child hurt by gun violence. It’s that simple,” says Ramon Soto, senior vice president and chief marketing and communications officer at Northwell Health. “It takes a collective effort to move the needle. Health systems, parents, businesses, community groups, schools, lawmakers, and others all have a responsibility to educate people and prevent violence against our children.”

Following years of advocacy, public education, and coalition-building, Northwell has now taken its next bold step to drive home a simple but urgent message: “Children have enough reasons to visit the hospital, and gun violence should not be one of them.”

In July, Northwell, in partnership with creative agency StrawberryFrog, launched a poignant new multimedia campaign titled “Things We Can Treat.” The campaign recently debuted across the greater New York Metro area and features a multichannel approach combining traditional and digital marketing.

Read on to learn about the gun violence prevention movement started by Northwell Health that has grown to include more than 1,000 health systems and view the latest public service campaign spot that puts the spotlight on gun safety: Northwell Health Evolves Its National Leadership on Gun Violence Prevention

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