Public Awareness Campaigns

New Campaign Features Health Care Workers Encouraging Mask Use

The coronavirus continues its rampage throughout the country, sickening people, taking lives, devastating the economy, and overwhelming our health systems. Even if we are not sick, COVID-19 wears down our will to keep fighting until vaccines are widely available. That includes abiding by public health guidance: avoiding large group gatherings, social distancing, handwashing, and wearing Read More

Wearing Is Caring: Inspiring a National Movement to #MaskUp

#MaskUp

// By Jane Weber Brubaker // If marketing is about influencing people to change behaviors, then a new public service campaign launched just before the Thanksgiving holiday — #MaskUp — is marketing at its best. The coronavirus continues its rampage throughout the country as of this writing in early December, sickening people, taking lives, devastating Read More

Los Angeles Archrivals Team Up for the Greater Good

Rhoda Weiss, PhD, president and founder, Rhoda Weiss Consulting Group, Inc.

Los Angeles is home to many world-class health care organizations, and they compete vigorously for the same patients. But even in a competitive market, joining together for the greater good may be the best way to get an important message across to the community. “It became apparent early on that people were not accessing health Read More

Iceland Comes Together To Sell (and Sing) The Power of Staying Home

Peter Hochstein

“A group of musicians in Iceland demonstrated that promoting social distancing doesn’t have to sound like somber, top-down marching orders from an authoritarian central command,” says SHCM contributor and copywriter Peter Hochstein. “Instead, they tapped into something uplifting, communal, and perhaps instinctively primeval.” Here’s an excerpt from Hochstein’s new story: I feel sorry for the Read More

New Campaign Aims to Destigmatize Mental Illness

Logan Hall Behavioral Health Destigmatizing Campaign

If you’re traveling through Logan Airport in Boston anytime soon, you’ll probably be drawn to a collection of portraits, and accompanying personal stories, lining the walls between terminals. You’ll see beautiful, larger-than-life portraits of: Teens. Single men and women. Parents. Grandparents. Athletes. Lawyers. Physicians. Musicians. An author. A former soap opera star. Some have light Read More

How One Organization Is Deconstructing the Stigma Around Mental Illness, One Story at a Time

Logan Hall Behavioral Health Destigmatizing Campaign

// By Lisa D. Ellis // If you’re traveling through Logan Airport in Boston anytime soon, you’ll probably be drawn to a collection of portraits, and accompanying personal stories, lining the walls between terminals. You’ll see beautiful, larger-than-life portraits of: Teens. Single men and women. Parents. Grandparents. Athletes. Lawyers. Physicians. Musicians. An author. A former Read More