Ross Goldberg

Ross GoldbergRoss Goldberg

President and Founder
Kevin/Ross Public Relations
Westlake Village, CA
(818) 597-8453

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Ross Goldberg is the “Ross” behind Kevin/Ross Public Relations. He founded the agency in 1999. Prior to founding the agency, Ross spent more than 20 years in corporate communications; and as a result, he brings to Kevin/Ross clients a unique understanding of how businesses and PR firms can work together to achieve outstanding results.

Ross is an award-winning writer and a frequent speaker. His views on the challenges surrounding the healthcare industry have been published in Health Affairs, Modern Healthcare, Healthcare Strategic Management, Physician’s Practice and Healthcare Marketing Report. He has also been published in the Los Angeles Times, Los Angeles Business Journal, PR Tactics and many other publications. His first book, “I Only Know What I Know,” was published in 2015.

Ross holds a master’s degree in communications and a bachelor’s in journalism. He is a founding executive board member of the Society for Healthcare Strategy and Market Development and is past chairman of the board of trustees of Los Robles Regional Medical Center in Thousand Oaks, California. For all of his achievements, Ross has been named by PR Week one of the “Top 50 Healthcare Agency Executives” in the country.

You can view his full bio on the firm’s website.

Ross has contributed his expertise to the articles listed below.

News from the Front: Health Care Shifts into High Gear to Address the Coronavirus

jane weber brubaker

// By Jane Weber Brubaker // Well before cases of COVID-19 began to spike in the U.S., health care organizations were watching the response to the pandemic unfold worldwide and preparing for the worst-case scenario. Communications to myriad stakeholders have been and are being created, coordinated, and standardized across multiple channels. Accurate, up-to-date information is Read More

The One Vital Element Your Messaging Must Include

Ross K. Goldberg is president of Kevin/Ross Public Relations

“Many of the people practicing health care public relations or marketing communications owe their educational roots to journalism school where they were taught, in no uncertain terms, that the elements of a good story are found in the five W’s,” says Ross K. Goldberg, president of Kevin/Ross Public Relations and a member of the SHCM Read More

A Case for the Why

Ross K. Goldberg is president of Kevin/Ross Public Relations

// By Ross K. Goldberg // Many of the people practicing health care public relations or marketing communications owe their educational roots to journalism school where they were taught, in no uncertain terms, that the elements of a good story are found in the five W’s. Who, what, where, when, and why became the Bible Read More

Edward M. Rafalski and Kathy Selker Join Editorial Advisory Board of Strategic Health Care Marketing

Ed Rafalski and Kathy Selker

The Strategic Health Care Marketing Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about. I am very pleased to announce that Edward M. Rafalski, Ph.D., MPH, FACHE, and Kathy Selker have joined this elite group.

Linda MacCracken Joins Editorial Advisory Board of Strategic Health Care Marketing

Linda MacCracken, senior principal at Accenture

The SHCM Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about. I’m very pleased to announce that Linda MacCracken has joined Read More

Five Difficult Topics Health Care Marketers Need To Tackle

Ross Goldberg

“It has been said that all motion is relative,” notes Ross K. Goldberg. “If that is indeed true, then it’s entirely possible to go backward by simply standing still if the world around you is changing.” Goldberg, President of Kevin/Ross Public Relations in Southern California, says that “[o]ver the past half-dozen years, those entrusted with Read More

Five Issues Health Care PR Folks Aren’t Talking About (But Should Be)

Ross Goldberg

// By Ross K. Goldberg // It has been said that all motion is relative. If that is indeed true, then it’s entirely possible to go backward by simply standing still if the world around you is changing. Over the past half-dozen years, those entrusted with health care communications have pushed forward by focusing a Read More

Mass Media for Health Care Marketing: Not Dead Yet?

Ross Goldberg

Does the rise of the Internet, and its attendant ever-growing roster of social media channels, signal the end of mass media as a channel for health care marketing? Not necessarily, says Ross K. Goldberg, president of Kevin/Ross Public Relations and former chairman of the board of trustees of Los Robles Hospital and Medical Center in Read More

Is the Mass Media Still Relevant for Health Care Marketing?

Ross Goldberg

// By Ross K. Goldberg // It was just a blink of an eye ago when corporate America understood, some albeit begrudgingly, the need for a solid media relations program as a way to get their organization’s story told. Product advertising was fine, and promotional gimmicks were exciting; but the inherent credibility found in the Read More

It’s Time for Physicians to Own Their Brand

// By Ross K. Goldberg // As sure as Disney, Apple, and Coca-Cola have brand identities, so too does every physician in practice today. The difference is that many physicians don’t know it. Individually or in a group, all physicians have brands. Some have been deliberately developed with an eye on marketplace differentiation, attracting specific Read More