Pro Bono Work Is Not Just for Doctors and Lawyers
“Physicians travel around the globe to donate their time to help others less fortunate, sharing their knowledge and skills while expecting nothing in return except the self-satisfaction that comes from their acts of unselfishness,” says Ross K. Goldberg, president of Kevin/Ross Public Relations and member of the SHCM editorial advisory board. “But what about those of us in the public relations and marketing fields?”
Read an excerpt from his new article about the myriad benefits of pro bono work for health care marketers:
We too have unique skills to share in helping organizations frame their messages, confront crisis, set strategy, and tell their stories in compelling and memorable ways. There aren’t any nonprofits in the country that wouldn’t benefit from some free wisdom from those who have been in the trenches.
And there aren’t any PR or marketing professionals who wouldn’t benefit both professionally and personally from helping others. It is a way to keep the candles of inspiration and creativity burning, to revalidate that your skills are valued and, in many cases, to remind you of the reason you entered the field in the first place, despite all that may have happened in the interim.
“Since I grew up in a volunteer-focused family, giving back has always been an important priority for me and my agency,” says Peggy Frank, CEO of Frank Public Relations.
For more than two decades, her company has provided public relations services to a wide assortment of health care-related enterprises, including medical groups, pharmaceutical companies, health care-related technology companies, and others. Still, Peggy finds time to “give back” through pro bono work, often at her place of worship. “Sharing what talents I have to help others just makes sense and truly has been a great personal reward,” she says.
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