// By Susan Dubuque // The Children’s Healing Art Project has spent the past 19 years transforming pediatric playrooms and hospital rooms into vibrant, imaginative spaces where creativity can flourish. Read on for a clearer picture of the role of art in patient experience and actionable strategies for healthcare marketers to engage families and strengthen community ties.
Furry caregivers contribute to the health care experience by reducing anxiety, boosting spirits, and even improving medical outcomes. Today, it is common for hospitals, nursing homes, and rehabilitation centers to incorporate animal-assisted interventions. Read on to learn more about how therapy animals can enrich the health care experience and improve outcomes.
// By Susan Dubuque // Furry caregivers contribute to the health care experience by reducing anxiety, boosting spirits, and even improving medical outcomes. Today, it is common for hospitals, nursing homes, and rehabilitation centers to incorporate animal-assisted interventions. Read on to learn more about how therapy animals can enrich the health care experience and improve outcomes.
The UNC Health Championship golf tournament isn’t just about perfect swings and scenic fairways — it’s a game changer for health care across North Carolina. Discover how UNC Health’s omnichannel marketing campaign achieved and surpassed its goals through strategic thinking, innovative media tactics, and impactful creative executions.
// By Susan Dubuque // The UNC Health Championship golf tournament isn’t just about perfect swings and scenic fairways — it’s a game changer for health care across North Carolina. Discover how UNC Health’s omnichannel marketing campaign achieved and surpassed its goals through strategic thinking, innovative media tactics, and impactful creative executions.
“Physicians travel around the globe to donate their time to help others less fortunate, sharing their knowledge and skills while expecting nothing in return except the self-satisfaction that comes from their acts of unselfishness,” says Ross K. Goldberg, president of Kevin/Ross Public Relations and member of the SHCM editorial advisory board. “But what about those Read More
// By Ross K. Goldberg // Pro bono work “feeds the soul,” says Susan Dubuque, principal at NDP. In this article, we hear from Susan and four other senior marketing and PR leaders about why they volunteer. Stepping outside your normal routine and using your skills to help a worthy cause may be just the Read More