Alan Shoebridge Joins Editorial Advisory Board of Strategic Health Care Marketing

Alan Shoebridge, associate vice president of national communication at Providence

The SHCM Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about.

We’re very pleased to announce that Alan Shoebridge has joined this elite group. Alan is associate vice president for national communication at Providence. He leads a diverse, multi-state communication team responsible for internal communication, public relations, issues management, and thought leadership.

Alan has also held senior marketing and communication leadership roles at Kaiser Permanente and Salinas Valley Health. Alan has more than 20 years of direct marketing and communication experience for health care and medical insurance organizations.

View Alan’s full bio and articles he has contributed to here.

The other members of the SHCM Editorial Advisory Board are Susan Dubuque, contributing editor, Plain-English Health Care; Ross Goldberg, president and founder, Kevin/Ross Public Relations; Suzanne Hendery, chief customer and communications officer, Renown Health; Linda MacCracken, principal, Ignite Market Advantage; Ed Rafalski, chief strategy & marketing officer, BayCare Health; Lindsay Resnick, executive vice president, Wunderman Thompson Health; Don Stanziano, senior vice president, chief marketing officer, Banner Health; and Rhoda Weiss, Ph.D., president, Rhoda Weiss Consulting Group Inc.

We are grateful to these Editorial Advisory Board members for sharing their experience and insights, and for helping us deliver insightful content that makes a difference to members like you.

Best regards,
Matt Humphrey
President