Suzanne Bharati HenderyChief Customer & Communications Officer
Renown Health
Reno, NV
Suzanne Bharati Hendery, MA, APR is the chief customer & communications officer for Renown Health in Reno, Nevada. As a seasoned health care executive, she leads the organization’s strategy and mission by growing reputation, engagement, loyalty, referrals, and volumes in conjunction with her marketing, communications, web/digital/social media, patient experience, call center, and community benefits team.
Renown Health is a not-for-profit, integrated health care network serving Nevada, Lake Tahoe, and people in rural communities across 100,000 square miles from Salt Lake City to Sacramento.
Over the last 25 years, Suzanne has enjoyed partnering with physicians and leading cross-functional teams to demonstrate results that improve customer preference, experiences, and drive high a ROI. She is a student of smart innovations and loves reading and sharing brilliant best practices that improve patient care and public health — and she is thrilled to be a member of the Strategic Health Care Editorial Advisory Board.
Suzanne earned her Master of Arts in Marketing Communications from the University of Connecticut and her bachelor’s degree in Media Systems and Management from Westfield State University in Massachusetts. She is also a guest faculty member on marketing at Harvard University and a board member of the Society for Healthcare Marketing and Strategy Development (SHSMD).
In this new report from Strategic Health Care Marketing, you’ll get critical insights on the current PR landscape in health care. Through case studies and expert insights, you’ll discover what health care organizations around the country are doing to step up their PR efforts and protect their brands.
A strong and sustaining health system brand is a living organism. It is conceived from the system’s mission, vision, values, and strategic plan. It is hatched from empathy. It is nourished and allowed to flourish when expressed in one voice. So how does a health system bring its brand to life? What steps must be Read More
When you think of the view from the C-suite, you think of a physical or metaphorical high-rise vantage point. A position that sits above many others, taking in big-picture ideas and providing direction for the masses. But Renown Health’s Suzanne Hendery tries to keep that C-suite view on a similar level to her managers and Read More
The SHCM Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about. We’re very pleased to announce that Suzanne Hendery Read More
// By Melanie Graham // For Renown Health’s Suzanne Hendery, sitting in the C-suite is about listening and having real conversations. Through these listening sessions Hendery and her colleagues find new ways to connect with employees and patients across Renown’s 100,000-square-mile footprint. When you think of the view from the C-suite, you think of a Read More
Trust. Respect. Transparency. These are the words that describe how a good relationship between the CMO and CEO can lead to effective investment in marketing communications. “It is important to listen and ask questions of the CEO and other C-suite members to discover what is important to their stakeholders,” says Christine Albert, senior vice president, Read More
View From the C-Suite: Greg Feirn, CEO; and Christine Albert, SVP; Marketing & Communications, LCMC Health Anthony D. Slonim, MD, DrPH, CEO; and Suzanne Hendery, Chief Marketing & Customer Officer; Renown Health // By Sheryl S. Jackson // Strong relationships between CEOs and CMOs help organizations align on a shared vision, invest in the right Read More
During the initial stages of the pandemic, health care marketing leaders found their mission changing from brand and service-line promotion to crisis communication management, with staffs focusing efforts on sharing up-to-date information for patients and communities. Now that businesses are beginning to reopen, employees are returning to work, and restrictions on daily activities are loosening, Read More
// By Sheryl S. Jackson // Health systems across the country are cautiously restarting elective surgeries and trying to recover from financial losses incurred during the peak of the pandemic. How are leaders approaching this massive challenge? Here, industry experts walk us through their evolving communication strategies as their organizations pivot from crisis communications to Read More
A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists
Originally presented May 5, 2020.
Your Presenters:
Moderated By:
// By Kyle Hardner // Amid the COVID-19 pandemic, U.S. health care facilities face a tsunami of rapid-fire change. Hospital marketing leaders, historically charged with promoting signature service lines, are rapidly transforming their role and their tactics to meet this unprecedented challenge. The new key priorities for health care marketing leaders include providing up-to-the-minute, accurate Read More
A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists
Originally presented March 24, 2020.
Your Presenters:
What if you and your hospital were measuring patient satisfaction incorrectly? Worse, what if you were focused on improving things that didn’t really matter — and overlooking things that did? // By James A. Gardner // In a health care setting, satisfaction focuses on the gap between patients’ expectations and their experiences. Importantly, patient experience Read More
How often do you go to Starbucks, and what do you order? Your answer likely will be different from that of your co-worker or neighbor, since everyone has his or her own unique lifestyle and taste. The same premise also holds true when it comes to selecting health care services. Different people have different needs Read More
// By Lisa D. Ellis // For one health system, extensive research served as a catalyst to bring staff members together to create a dynamic campaign that truly resonates with its target audience. How often do you go to Starbucks and what do you order? Your answer likely will be different from that of your Read More
by Sheryl S. Jackson Keep Focus on Patient-Centric Care and Take Time to Engage Everyone in the Process Increasing financial and competitive pressures within the health care industry have spurred hospital acquisition of other health care providers – physician practices, urgent care centers, and imaging centers. While the reasons for acquiring other entities varies from Read More
by Cheryl L. Serra Members of the Spirit of Women in Springfield, MA, recently had the opportunity to see and hear humorist and work-life balance expert Juliet Funt, daughter of Allen Funt, host of the 1970s TV show “Candid Camera.” They may also take advantage of a discount on the cost of mini-med school, an Read More
