Marketing, Communication Experts Share Reflections from the Frontlines of the COVID-19 Pandemic

April 9, 2020

// By Kyle Hardner //

Amid the COVID-19 pandemic, U.S. health care facilities face a tsunami of rapid-fire change. Hospital marketing leaders, historically charged with promoting signature service lines, are rapidly transforming their role and their tactics to meet this unprecedented challenge.

The new key priorities for health care marketing leaders include providing up-to-the-minute, accurate information to key stakeholders, reassuring the worried well, preparing for a potential surge of COVID-19 patients, and orchestrating an enormous number of calls, questions, and donation requests from the communities they serve.

Ed Rafalski, PhD, chief strategy and marketing officer for BayCare Health

Ed Rafalski, PhD, chief strategy and marketing officer for BayCare Health

Last week, four industry experts shared stories from the frontlines of the COVID-19 pandemic in a Strategic Health Care Marketing webinar. The participants discussed how they are keeping pace with the evolving needs of their health systems and the communities they serve. They also reflected on how their systems are preparing for life post-COVID-19.

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