Health Care Leaders Are Addressing COVID-19 Head-On

April 8, 2020

Well before cases of COVID-19 began to spike in the U.S., health care organizations were watching the response to the pandemic unfold worldwide and preparing for the worst-case scenario. Communications to myriad stakeholders have been and are being created, coordinated, and standardized across multiple channels. Accurate, up-to-date information is essential for all of us.

To offer our full support, we reached out to the editorial advisory boards of both Strategic Health Care Marketing and eHealthcare Strategy & Trends — some of the top strategists, marketers, and thought leaders in the industry — and asked them to share their perspectives. Here, we give you the highlights. It is our sincere hope that this information will provide your organizations with examples to guide your efforts and help you manage during this crisis.

Linda MacCracken, senior principal at Accenture

Linda MacCracken, Senior Principal, Customer Engagement, Accenture Health

“There is huge demand for health systems to be proactive, directing patients to urgent care, ED, primary care. There is an enormous surge coming and it has to be channeled to the right locations. Social listening to understand the priorities is essential.”

Ben Dillon, Chief Strategy Officer, Geonetric

“We should be sharing information about how and when to access the care system in the moment. This may be updating Google My Business pages with information on a facility by facility level. What’s open? Have hours changed? Should people be using the system differently than usual? Are there special options set up for screening for coronavirus? This includes encouraging the use of evisit and telehealth options to keep some patients out of the facilities.”

Don Stanziano, chief marketing officer for Geisinger

Don Stanziano, Chief Marketing Officer, Geisinger

“Here’s a link on our website for the public that compiles our public-facing work to date: The most interesting piece is the ‘bot’ we added to the page to provide quick answers and easy access to information.”

Read the full article here: News from the Front: Health Care Shifts into High Gear to Address the Coronavirus

Best regards,
Matt Humphrey

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