telehealth

Don’t Let Coronavirus Steal Your Perspective

Using Amara’s Law to Analyze Pandemic’s Effect on Marketing // By Jeff Stewart // VITAS Healthcare AVP of digital communications Jeff Stewart urges marketers to stick with fundamental marketing principles and keep focused on consumer needs — especially during a time of unpredictability such as the coronavirus pandemic has caused. The annual health care marketing Read More

Why Consistency at Your Call Center Is so Important

Rachel Donovan, managing director, enterprise marketing strategy, Nemours Children’s Health System

Google is often the place people look first when seeking health information online. Assuming your health care system has done all the right things to optimize discoverability, the patient’s next step is to access care, most often by making a phone call. That first impression determines the course for a potentially long-term relationship. For a Read More

Who’s Looking Out for Consumers’ Health Care Interests These Days?

Lindsay Resnick

“We’ve been exposed!” exclaims Lindsay Resnick, executive vice president at Wunderman Thompson Health. “COVID shined a bright light on American health care — the best and the worst: gaps in its value chain, disparities in communities, advances in technology, changes in consumer behavior, and a culture of collaboration in crisis.” Resnick says health care consumers Read More

Is Your Call Center Creating Loyal Customers?

Marcia Simon

// By Marcia Simon, APR // Google is often the place people look first when seeking health information online. Assuming your health care system has done all the right things to optimize discoverability, the patient’s next step is to access care, most often by making a phone call. That first impression determines the course for Read More

COVID Has Lingering Effects For Providers and Consumers

“The repercussions of consumers putting off both routine and essential care (most likely a result of both the voluntary shutdown of elective procedures around the country by many health systems as well as growing concerns over being exposed to the virus) are significant,” says Daniel Fell of Optum. “From both a public health and a Read More

Four Challenges Facing Health Care Marketers in COVID Recovery

Lindsay Resnick

// By Lindsay Resnick // Consumers want to know, “Who’s going to do the right thing when it comes to my health?” We’ve been exposed! COVID shined a bright light on American health care — the best and the worst: gaps in its value chain, disparities in communities, advances in technology, changes in consumer behavior, Read More

Filling In the Gaps Left By Telemedicine

Ann Mond Johnson, CEO, American Telemedicine Association

Telemedicine came to the rescue when COVID-19 first rattled the capacity and safety of health care delivery. It didn’t take long for hospitals, providers, and patients to embrace the conveniences, especially when federal waivers allowed for expanded access to virtual care services, and payers relaxed their reimbursement guidelines. But there’s a problem: The pandemic shed Read More

Consumer Sentiment Evolving with COVID Spread

// By Daniel Fell // In early May, our company launched a biweekly tracking study to better understand and monitor consumer sentiment toward seeking health care services during the COVID pandemic. The Optum Consumer Pulse Survey asks a representative sample of 700 adult consumers nationwide how likely they are to visit different types of health Read More

Telemedicine a Saving Grace — Unless You’re Poor or Don’t Speak English

Marcia Simon

// By Marcia Simon, APR // Telemedicine came to the rescue when COVID-19 first rattled the capacity and safety of health care delivery. It didn’t take long for hospitals, providers, and patients to embrace the conveniences, especially when federal waivers allowed for expanded access to virtual care services, and payers relaxed their reimbursement guidelines. Hospitals Read More

What Are Patients’ Key Non-COVID Health Care Concerns?

Rob Klein, Founder & CEO, Klein & Partners

“People will remember how they’re treated,” says Rob Klein, founder and CEO of Klein & Partners. “And how you treat them will determine whether your brand comes out of this with momentum.” Klein & Partners and The DRG recently released the results of the third wave of an online national survey measuring consumer reactions to Read More

The Present and Future of Telehealth

Joseph Brennan, Jennifer Humbert, Pamela Landis, David Marlowe

Developing Your Strategic Game Plan for Virtual Care Now and Post-Pandemic

A Strategic Health Care Marketing member webinar on demand
for health care marketers and digital strategists

Your Presenters:

  • Joseph Brennan, Telehealth Consultant, Moonshot Health Consulting
  • Jennifer Humbert, AVP, Telemedicine Development and Virtual Inpatient Monitoring, Ochsner CareConnect 360
  • Pamela Landis, Vice President of Digital Engagement, Hackensack Meridian Health Network

Moderated By:

  • David Marlowe, Principal, Strategic Marketing Concepts

Joseph Brennan, Jennifer Humbert, Pamela Landis, David Marlowe
 

Watch Now »

6 Ways to Market Telehealth As an Essential Service for Your Patients

// By Sue Spaight // Successful technologies have their big adoption moment — the event that pushes them past the “tipping point” and across the chasm to become a part of everyday life. Telehealth surged across U.S. health care systems during the worst of the coronavirus pandemic. The crisis reduced barriers to virtual care and Read More

COVID-19 and Behavioral Health: Health Care’s Response

“In ordinary times, we are a nation of people with high levels of anxiety,” says Howard Gershon, a founding principal of New Heights Group and a member of the SHCM Editorial Advisory Board. But “[i]n times of a pandemic such as we are experiencing now with the ongoing fear of the deadly coronavirus, anxiety and Read More

Behavioral Health and the Coronavirus: How Hospitals & Health Systems Are Responding

// By Howard Gershon, LFACHE // In ordinary times, we are a nation of people with high levels of anxiety. According to statistics reported by Mental Health America, during usual times, the combination of general anxiety disorders, phobias, panic disorders, obsessive-compulsive disorders, post-traumatic stress disorders, and related issues are reported to affect more than 21 Read More

Are You Focusing Adequately on Baby Boomers?

Daniel Fell, marketing consultant and senior strategist at Optum

“Not that many years ago, you would commonly find ‘senior services’ programs in almost every hospital across the country,” says Daniel Fell, a senior strategist at Optum. “But somewhere along the way, despite the demographic trends confronting the health care industry that clearly point to a seismic shift among the health care population — mainly Read More

The Silver Tsunami: 6 Strategies to Seize the Tidal Wave of Opportunity

Daniel Fell, marketing consultant and senior strategist at Optum

// By Daniel Fell // How should hospitals and health care delivery systems think about serving the growing “senior” population? How can health systems better leverage data and technology to meet the needs of consumers and caregivers who will be using health care services at the highest rate over the next several decades? Not that Read More