Seize the Opportunity to Keep Patients Informed on How COVID-19 Affects Them: It Helps Position Your Institution as a Leader.

// By Peter Hochstein //

If you become a trusted source of information in a time of crisis, you are demonstrating leadership rather than simply claiming it. And people notice.

Are we all actually dealing simultaneously with two pandemics?

There must be millions of Americans who are simultaneously struggling to avoid a pair of plagues. One is COVID-19. The other is rampant anxiety.

Just note the recent run on toilet paper in supermarkets across America — not to mention supermarket shelves in some areas that are also bare or almost bare of staples like bread and even laundry detergent — to get a sense of the panic that is at least as infectious as the pandemic.

What’s a hospital marketer to do?

Has your hospital considered an informative advertising campaign that helps to quell anxieties before your patients try frantically to reach their doctors?