Print Advertising Archives – Strategic Health Care Marketing

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Advertising Showcase: Penn Medicine Princeton Medical Center’s “Get Back to Being You” Campaign

April 15, 2024

Each month, the Strategic Health Care Marketing Advertising Showcase features challenges, tactics, and outcomes of a multimedia advertising campaign, offering strategic and creative insights from some of the nation’s leading hospitals, health systems, and health-related organizations. Penn Medicine Princeton Health Spine Services Campaign PLATINUM WINNER Opportunity In spring 2022, Penn Medicine Princeton Medical Center (PMC) Read More

Advertising Showcase: Centra’s “It’s My Life” Brand Campaign

March 25, 2024

Each month, Strategic Health Care Marketing Advertising Showcase features challenges, tactics, and outcomes of a multimedia advertising campaign, offering strategic and creative insights from some of the nation’s leading hospitals, health systems, and health-related organizations. “It’s My Life” Brand Campaign Opportunity In early 2022, the Centra marketing team recognized the need to evolve the look Read More

Northwell Health Inspires Brand Love with “Resolutions” Campaign

February 15, 2024

Welcome to the first Strategic Health Care Marketing Advertising Showcase. Each month, we feature challenges, tactics, and outcomes of a multimedia advertising campaign — offering you strategic and creative insights from some of the nation’s leading hospitals, health systems, and health-related organizations. Opportunity This past holiday season, the Northwell Health marketing team saw the opportunity Read More

Advertising Showcase: Northwell Health’s “Resolutions” 2023 Holiday Campaign

January 23, 2024

Welcome to the first Strategic Health Care Marketing Advertising Showcase. Each month, we feature challenges, tactics, and outcomes of a multimedia advertising campaign — offering you strategic and creative insights from some of the nation’s leading hospitals, health systems, and health-related organizations. // By Susan Dubuque // Opportunity This past holiday season, the Northwell Health Read More

Children’s Hospital Ad Campaign Adds Pinch of Emotion to Case Histories. Result: A Boom in Internet Attention

April 24, 2021

Laurie Ellison, SVP-Chief Marketing Officer, Children’s Mercy Kansas City

// By Peter Hochstein // There’s always a fresh approach to case history advertising focused on positive outcomes. Here’s How Children’s Mercy Kansas City took an old technique and made it original for its brand. Hospital advertising and positive outcome case histories were made for each other. People arrive sick, injured, or teetering on the Read More

How To Convince Patients It’s Safe — and Smart — To Return

December 17, 2020

Lewis Clark, vice president of marketing/media/public relations, Deborah Heart and Lung Center

At the Deborah Heart and Lung Center in southern New Jersey, the task of letting patients know it was safe and even wise to return evolved into a multimedia effort. The campaign has been paying off with a substantial increase in patient visits. In Peter Hochstein’s new story, he explains how they’re doing it. Here’s Read More

Earlier in the Pandemic, Patients Were Told to Stay Away from Your Hospital. Now, How Do You Get Them Back?

November 30, 2020

Tom Sheehan, principal and creative director, tomsheehan healthcare

// By Peter Hochstein // At the Deborah Heart and Lung Center in southern New Jersey, the task of letting patients know it was safe and even wise to return evolved into a multimedia effort. The campaign has been paying off with a substantial increase in patient visits. Don’t let the bed count — there Read More

Coronavirus: If You Offer the Answers You Become the Leader

May 7, 2020

“If you become a trusted source of information in a time of crisis, you are demonstrating leadership rather than simply claiming it. And people notice,” says veteran copywriter and frequent SHCM contributor Peter Hochstein. In his new article, he discusses the value of becoming a source of information and reassurance during a crisis, with key Read More

Seize the Opportunity to Keep Patients Informed on How COVID-19 Affects Them: It Helps Position Your Institution as a Leader.

March 27, 2020

// By Peter Hochstein // If you become a trusted source of information in a time of crisis, you are demonstrating leadership rather than simply claiming it. And people notice. Are we all actually dealing simultaneously with two pandemics? There must be millions of Americans who are simultaneously struggling to avoid a pair of plagues. Read More