Wellness/Prevention/Access

Strategic Health Care Marketing Monthly Update, Episode 3

In episode 3 of Strategic Health Care Marketing Video Update: a rebranding initiative – a high-performance ad campaign – a success story about getting public health information to hard-to-reach and historically underserved communities – 3 health systems lead on health equity, diversity, and inclusion – insights from senior health system executives who came from outside of health care – and viewpoints from 4 physician CEOs. Take a look at our latest stories.

Documentary Presents Intimate Perspective on the AIDS Epidemic

Mount Sinai

People living with HIV live longer, healthier lives when regularly taking antiretroviral medication. But a few decades ago, the fear and judgment for those who contracted this deadly disease were high. Recently a team of health care professionals at Mount Sinai Beth Israel in New York City created a documentary to chronicle the experiences of Read More

Leading Change Within Organizations: Why Disruption Is a Good Thing

DignityHealth

// By Jane Weber Brubaker // Health care has largely focused on disruption as a threat coming from outside the industry. The author of The Disruption Mindset turns that notion around, challenging companies to lead disruption from within. The pandemic forced massive change on the world in a very short space of time. The health Read More

How to Overcome Vaccine Hesitancy to Help Stop the Spread of COVID-19 and the Delta Variant

Glenn, Masson, Priest, Griffin

Michigan Medicine has identified strategies that work in convincing target populations to “get the shot.” Learn the keys to success and how you can apply them at your organization.

A Strategic Health Care Marketing webinar for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Presented on September 1, 2021 | 2:00 P.M. Eastern

Your Presenters:

  • Rose Glenn, Chief Communications and Marketing Officer, Michigan Medicine
  • Mary Masson, Director of Public Relations, Michigan Medicine
  • Rebecca Priest, Director of Marketing, Michigan Medicine

Moderated by:

  • Brian Griffin, Healthcare Journalist and Former Health System Marketing Director

Glenn, Masson, Priest, Griffin
Watch Now »

How Targeted Outreach Helps Bring Patients Back

CHI St. Vincent

Infectious-disease specialists are beginning to give the all-clear signal to bring patients and families back for routine care. But luring valued community members back to health care facilities is proving to be a communications challenge. Consciously or not, families have created their new normal, which may include telehealth instead of office visits, reducing the frequency Read More

Looking Toward the Future by “Unscaling” Health Care

Jefferson Health

Things are changing when the CEO of a major health system comprising 14 hospitals — soon to be 18 — tosses around phrases like “health care at any address” and says things like, “We want to be the partner for those people who want to thrive without health care getting in the way.” The definition Read More

Multiphase Campaign Seeks to Increase COVID-19 Vaccinations Among Adolescents

Donna Teach, Nationwide Children's

// By Brian Griffin // Nationwide Children’s Hospital in Ohio is leading the way in vaccinating children against COVID-19 with a multichannel campaign targeted at parents, physicians, and even adolescents themselves. The move comes after the Food & Drug Administration granted emergency approval to vaccinate 12- to 15-year-olds. The campaign is taking on even more Read More

Advanced Analytics Drive a Personalized Post-COVID Comeback

Bonnie Ward, market director of marketing and communications, CHI St. Vincent

// By Marcia Simon, APR // CHI St. Vincent in Little Rock, Arkansas isn’t waiting for customers to come back on their own. The health system is proactively reaching out to them, using sophisticated analytics to define the target audience with precision accuracy.  Infectious-disease specialists are beginning to give the all-clear signal to bring patients Read More

The Key That May Finally Unlock the Door to Health Care Transformation

Steve Klasko, MD, MBA, CEO of Jefferson Health and president of Thomas Jefferson University

View from the C-Suite: Stephen K. Klasko, MD, MBA, President, Thomas Jefferson University and CEO, Jefferson Health // By Jane Weber Brubaker // There are two words Steve Klasko uses a lot: “What if…?” Like other visionary health system leaders, he’s scaling up to meet the reality of health care today, while at the same Read More

Strategic Health Care Marketing Monthly Update, Episode 2

SHCM Video Update, Episode 2

In episode 2 of Strategic Health Care Marketing Video Update: a rebranding initiative – a high-performance ad campaign – a success story about getting public health information to hard-to-reach and historically underserved communities – 3 health systems lead on health equity, diversity, and inclusion – insights from senior health system executives who came from outside of health care – and viewpoints from 4 physician CEOs. Take a look at our latest stories.

Lessons from Retail: How Health Care Can Win by Adapting to Changes in Consumer Behavior

Annie Haarmann and Adeline Ashley

Discover how ProMedica uses customer feedback and a digital-first approach to consumers to achieve stellar results across more than 400 facilities in 28 states.

A Strategic Health Care Marketing webinar for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Your Presenters:

  • Annie Haarmann, Head of Strategy and Consulting, Healthcare and Life Sciences, Reputation
  • Adeline Ashley, Director of Digital Strategy and Marketing Communications, ProMedica

Learn how to harness the power of digital to deliver a more retail-like experience in a changing environment. You’ll see real-world examples and learn best practices from health care leaders and industry disruptors.

Watch Now »

Providence CEO Discusses Current Issues and Future Challenges for Health Care

Providence

Rod Hochman, MD, president and CEO of Providence, kicked off the Becker’s Healthcare 11th Annual Meeting Virtual Experience in May with a discussion of issues of greatest concern to health care leaders. The conversation between Hochman and Rhoda Weiss, Ph.D., conference co-chair and president of Rhoda Weiss Consulting Group, provided insight into strategies employed by Read More

Kiosks Can Bring Telehealth To Populations That Need It Most

Broadlawns Medical Center logo

Telehealth usage has skyrocketed across the country. In the past year of the pandemic, the weekly number of behavioral health visits increased 25 percent on average compared with before COVID-19. This is due to expanded use of audio and video technology. But a study of insured patients published in Health Affairs found that in poorer Read More

Hip Hop Public Health Reaches Communities With Music, Not Talk of “Herd Immunity”

COVID-19 vaccine hesitancy has become the new challenge in conquering the pandemic. Getting vaccines into the arms of vulnerable populations, including underserved communities of color, is a priority despite systemic distrust of the medical field resulting from generations of disparities in health care. “Medical institutions really have to find a way to speak the language Read More

What’s Next for Health Care Marketing Post-COVID?

Dalal Haldeman, PhD, chief executive officer, Haldeman Marketing, LLC

COVID forced organizations to adapt quickly. Communicators’ skills were essential in navigating the crisis, and marketing led the way, meeting the extraordinary demand for information. Over the past year-plus, health system marketing departments radically shifted their priorities. The question is: Which COVID-era changes actually moved the industry forward and should remain? Which strategic initiatives have Read More

Building Vaccine Confidence in Communities That Need It Most

Helen Shelton, global chief diversity officer, Finn Partners

// By Marcia Simon, APR // Who wants to be part of a herd anyway? So why not call “herd immunity” “community immunity” instead? Hip Hop Public Health promotes Community Immunity as the ultimate act of love. Who doesn’t want more of that? COVID-19 vaccine hesitancy has become the new challenge in conquering the pandemic. Getting Read More

Reshaping Marketing After COVID: What’s the New Normal?

Catherine Harrell, chief marketing officer, Franciscan Missionaries of Our Lady Health System

// By Marlene Kurban // Top health system marketing executives weigh in on how COVID forced organizations to adapt quickly. Communicators’ skills were essential in navigating the crisis, and marketing led the way, meeting the extraordinary demand for information. Were greater flexibility and agility unexpected byproducts of a challenging year? Will they propel health care Read More

Now is the Perfect Time to Leverage Out-of-Home Advertising

Matthew O’Connor, CEO and co-founder, AdQuick

“The COVID-19 pandemic has exposed a persistent challenge in health care: sharing public health and general health care initiatives with hard-to-reach and historically underserved communities,” says Matthew O’Connor of AdQuick. Here’s an excerpt from O’Connor’s new article: As health care systems and public health departments at the state, county, and local level look to gain Read More

Health Equity, Diversity, and Inclusion. Easier Said Than Done?

José Rodríguez, MD, associate vice president for Health Equity, Diversity, and Inclusion (HEDI), University of Utah School of Medicine

// By Marcia Simon, APR // Just the notion that groups of people are overlooked or marginalized means there’s much work to be done to level the playing field. The past year of glaring health disparities revealed that health care as an industry needs to step up and root out biases, even when unconscious, that Read More

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