Wellness/Prevention/Access

Virtual Care Stays True to the Brand at CHRISTUS Health

Jane Weber Brubaker

There are many options for expanding access through virtual care. CHRISTUS Health’s thoughtful approach is guided by its mission, and its recognized brand attracts new patients. // By Jane Weber Brubaker // When CHRISTUS Health launched its “On Demand Care” urgent care service in May 2022, some clinicians were concerned about visit erosion from the Read More

Expanding Access to Health Care in the Face of Provider Shortages

Cheryl L. Serra

By using technology and expanding the care team, Renown Health is increasing capacity and giving patients more ways to access health care. // By Cheryl L. Serra // Renown Regional Medical Center in Reno, Nevada is a 650-bed facility and the region’s only Level II Trauma Center. Renown serves over a million people across 100,000 Read More

Improving Access to Care: How Health Systems Can Overcome the Obstacles

Lindsay Resnick headshot

Assuring timely access to care — an individual’s ability to obtain health care services — has always challenged payers, providers, and without doubt, consumers. The industry’s constant back-and-forth blame game over cost and access must end. Customers are listening, and so are competitors. Recent market moves are making care more widely available than ever before. Read More

Access Will Be Profitable — If Health Care Movers and Shakers Are Right

Access Will Be Profitable — If Health Care Movers and Shakers are Right

Retail providers are expanding, and health insurers are profiting, but timely access to needed care remains elusive for many. // By Lindsay R. Resnick, MHA // Assuring timely access to care — an individual’s ability to obtain health care services — has always challenged payers, providers, and without doubt, consumers. The industry’s constant back-and-forth blame Read More

10 Ways to Make Virtual Care Visits Senior-Friendly

Caitlin Brandon, MSc, project manager, Regional Geriatric Program of Toronto

Virtual care visits have become a new normal for many health care patients and providers in the aftermath of the pandemic. But for some patients, adapting to the technological advancements is not so simple. Technology is great — unless it’s a barrier. We don’t have to look back very far for a good example. When Read More

Improving Access: Making Video Visits Senior-Friendly

Jane Weber Brubaker

Most of the guidance on how to prep for video visits is directed to patients. Here, we look at what providers can do to set up older patients for success. // By Jane Weber Brubaker // Technology is great — unless it’s a barrier. We don’t have to look back very far for a good Read More

6 Key Strategies for Health Care Marketing Success in 2023

Amalia Stanton, Memorial Hermann Health System

Health care marketing has entered a new “era of change,” according to Amalia Stanton, senior vice president and chief strategic communications & marketing officer at Memorial Hermann Health System. It has been 34 months since the COVID-19 pandemic uprooted our lives and altered the way we work — perhaps forever. This time period has been Read More

Tips to Reduce Stigma in Your Health Care Marketing

Melissa Fors, Vice President of Marketing Strategy, Hazelden Betty Ford Foundation

Let’s talk about something that often isn’t talked about enough in the health care industry: health care stigma. But more specifically, the role marketing can play in impacting social stigma around medical conditions. If you’re embarrassed by your medical diagnosis, you will probably keep it hidden. You may not seek help, or if you do, Read More

Health Care Marketers’ Critical Role in Reducing Health Care Stigma

Cheryl L. Serra

The Hazelden Betty Ford Foundation and the American Lung Association found success by focusing on the positive. // By Cheryl L. Serra // If you’re embarrassed by your medical diagnosis, you will probably keep it hidden. You may not seek help, or if you do, you may find under-the-radar, less-credentialed and less-qualified people. You likely Read More

Remote Patient Monitoring: Improving Outcomes and Reducing Costs

Richard Milani, MD, chief clinical transformation officer and vice chair of Cardiology, Ochsner Health

COVID escalated implementation of remote patient monitoring (RPM). Now, with the door pushed open, healthtech companies are competing to burst through and build clinical partnerships that stretch the boundaries of digital health. The potential for mobile health, which includes smartphone apps, wearables, and other monitoring devices, is massive. The percentage of physicians who feel digital health Read More

Ochsner Health Expands Remote Patient Monitoring to New Patient Groups, with Improved Outcomes and Reduced Costs

Marcia Simon

Connected care solves access and convenience issues for patients; real-time data from mobile devices allows physicians to monitor patients at home and intervene when necessary. // By Marcia Simon, APR // COVID escalated implementation of remote patient monitoring (RPM). Now, with the door pushed open, healthtech companies are competing to burst through and build clinical Read More

How to Set Your Health System Apart From Competitors? Try Niche Marketing

Jeff Bean, vice president for system marketing & brand, Geisinger

If niche marketing is defined as the business of promoting and selling a product or service to a specialized segment of a market, then Geisinger has powered its expertise for a specific population and area that is expected to grow going forward. Northeast Pennsylvania (NEPA) is rapidly becoming a distribution and shipping hub for e-commerce Read More

Geisinger 65 Forward Senior-Focused Primary Care Is Pure Niche Marketing

John Marzano

The over-65 population in northeast Pennsylvania is expected to double in the next decade. Geisinger is ready. // By John Marzano // Northeast Pennsylvania (NEPA) is rapidly becoming a distribution and shipping hub for e-commerce to reach roughly 60 percent of the U.S. within a day’s drive. Think Amazon Prime for a 1-to-2 day delivery Read More

Better Health, One Haircut at a Time

Althea Fung

Barbers across the country are helping their customers identify and prevent health problems. For Black men, these trusted relationships can be a lifesaver. // By Althea Fung // We all know the trope — men don’t like to visit the doctor. Unfortunately, for Black men, the cliché has all too real consequences. Black men avoid Read More

Remote Patient Monitoring: Has the Tipping Point Arrived?

Chintan Prajapati is a Senior Solutions Architect at Apexon

Remote patient monitoring — inside and outside the four walls of a hospital, with real-time connections between patients and providers — offers benefits to both. During the pandemic, hospitals needed to efficiently provide care to more patients without compromising safety, doctor-patient engagement, quality of care delivery, and patient satisfaction. Higher consumer expectations, increased digitization, and Read More

How to Improve Outcomes and Exceed Patient Expectations with RPM and IoT

apexon-logo

Real-time connections between patients and providers — inside and outside the four walls of hospitals — offer benefits to both. What are the strategic implications? // By Chintan Prajapati // Higher consumer expectations, increased digitization, and the Covid-19 pandemic have all contributed to the trend toward monitoring patient health remotely. This new frontier has ushered Read More

Monigle Survey Ranks the Most Humanized Health Care Brand Experiences

Althea Fung

When providers demonstrate warmth and an empathetic, human view of health care, it matters to consumers. // By Althea Fung // People respond to people. But with the rise of technology in marketing, many brands sound less and less human. This is particularly true in health care, where organizations haven’t traditionally been consumer-centric. But some Read More