Strategic Health Care Marketing in Academic Medical Centers: Navigating 2025’s Challenges
A new Strategic Health Care Marketing webinar
for healthcare marketers and strategists
Presented April 2, 2025
This webinar is free for members of Strategic Health Care Marketing
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Your Presenters:
- Don Stanziano, SVP, Chief Marketing Officer, Banner Health
- Tara Coyle, Senior Director, Web Strategy at MUSC
- Suzanne Hendery, Chief Marketing & Customer Officer at Renown Health
- Charlie DeLong, SVP, Technology at Primacy
Moderated by:
- Therese Lockemy, Founder and Principal Consultant, Inner Path Digital, L.L.C.
Sponsored by Primacy
This event is free to attend thanks to our event sponsor.
The role of healthcare marketing in Academic Medical Centers (AMCs) is evolving rapidly. Financial constraints, ongoing digital transformations, and the increased focus on the overall patient experience are deeply intertwined in paving the way for success and growth. This discussion will explore how AMC’s can rethink traditional healthcare marketing, placing a stronger emphasis on funnel management and optimizing the path to conversion while navigating financial constraints and the need for greater efficiency. Optimized user journeys, scalable and efficient technical architecture and best in class services allow for the maximum impact and operational effectiveness.
Join us as our panelists explore how you can:
- Make Smarter MarTech investments – Discover what’s driving ROI for AMCs and how to optimize your technology stack.
- Strengthen marketing’s role in institutional growth – Learn strategies to drive impact and efficiency amid budget pressures.
- Stay ahead of AI and digital transformation – Discover what’s next for AMCs and how to leverage technology for smarter marketing.
- Adapt to shifting workforce dynamics – Explore how marketing teams are evolving to do more with fewer resources.
- Enhance patient experience through digital innovation – Uncover new ways to create seamless, patient-centered digital experiences.
- Adapt your marketing strategy to financial constraints – Learn how to prioritize resources and maximize impact among budget pressures.
Your Presenters
Don Stanziano
SVP, Chief Marketing Officer
Banner Health
Don Stanziano is Senior Vice President, Chief Marketing Officer at Banner Health in Phoenix, AZ. Don leads all marketing, brand, external communications, and consumer insights across Banner’s eight markets in six states. He joined Banner in July 2024 after six and half years as CMCO at Geisinger and eight years leading marketing and communications at Scripps Health. During his 25 years in healthcare marketing and communications, he has led rebranding campaigns that improved preference, and drove marketing technology initiatives that modernized the marketing function to allow for measurable marketing-driven customer acquisition. Earlier in his career, Don spent a decade as an award-winner, professional journalist before serving as communications director and press secretary for a member of Congress. Don is a member of the Strategic Health Care Marketing Editorial Advisory Board.
Tara Coyle
Senior Director, Web Strategy
Medical University of South Carolina (MUSC)
Tara Coyle is the Senior Director of Web Strategy at the Medical University of South Carolina (MUSC), where she leads the enterprise website experience and is spearheading a full-scale redesign set to launch in Fall 2025. With over 20 years specializing in user experience (UX), she has a newfound passion for enhancing the patient experience through digital innovation—improving ease of access while never losing sight of the human element. Tara thrives on solving complex challenges by aligning compassion, design, strategy, and technology to create intuitive, high-impact digital experiences. She is dedicated to exploring new possibilities that improve engagement and accessibility for all users.
Suzanne Hendery,
Chief Marketing & Customer Officer
Renown Health
Suzanne has over 25 years of experience as a health care executive specializing in listening to and engaging key stakeholders to create engaging communications and exceptional experiences that delight customers and transform organizations. She is a nationally recognized leader in successfully implementing customer-centered, enterprise-wide digital transformation and branding efforts to build preference, loyalty and drive revenue and growth. Prior to joining Renown, Suzanne held marketing and communications leadership roles for 25 years at Baystate Health in Massachusetts. She holds an M.A. in Marketing Communications from the University of Connecticut, is a guest lecturer at Harvard University, accredited by the Public Relations Society of America, and serves as a national board member for the American Hospital Association’s Board of the Society for Healthcare Strategy and Market Development.
Charlie DeLong
CSVP of Technology
Primacy
Charlie DeLong is the SVP of Technology at Primacy, a nationally recognized top agency that accelerates growth by building exceptional brand experiences. With over 20 years of consulting experience, Charlie has helped organizations navigate complex digital transformations by leveraging technology to drive growth and efficiency. His expertise spans optimizing MarTech investments, streamlining operations, and fostering cross-disciplinary collaboration to achieve impactful business outcomes. Charlie’s strategic approach to technology and innovation makes him a valuable voice in discussions on the future of healthcare marketing.
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