In this new report from Strategic Health Care Marketing, you’ll discover success stories from top health systems around the country who effectively use content to enhance their marketing efforts and get insights on how to leverage content marketing at your own organization.
In this new report from Strategic Health Care Marketing, you’ll get critical insights on the current PR landscape in health care. Through case studies and expert insights, you’ll discover what health care organizations around the country are doing to step up their PR efforts and protect their brands.
The scarcity of health care workers is not new. Since the 1980s, there has been significant industry chatter, particularly surrounding the critical shortage of nurses. When COVID hit, demand skyrocketed, just as the “Great Resignation” struck. Workforce shortfalls threaten patient care and have significant financial implications. One study finds that labor shortages have cost hospitals and Read More
// By Susan Dubuque // Marketing executives share how Moffitt Cancer Center’s marketing and HR teams work together to alleviate recruitment and retention challenges by aligning with the brand. Learn more about creating an effective recruitment and retention (R&R) strategy by working together and leveraging the strength of your brand.
Although cancer affects all populations in the United States, because of various social, environmental, and economic factors, some groups bear a disproportionate burden of the disease than others. For example, Black men are twice as likely to die from prostate cancer than non-Hispanic White men. In addition, Hispanic women are 40 percent more likely to Read More
// By Althea Fung // Although cancer affects all populations in the United States, because of various social, environmental, and economic factors, some groups bear a disproportionate burden of the disease than others. For example, Black men are twice as likely to die from prostate cancer than non-Hispanic White men. In addition, Hispanic women are 40 percent more likely to be diagnosed with cervical cancer and 30 percent more likely to die from the disease than non-Hispanic White women. Over the years, many organizations have tried to implement programs and interventions to address health inequities in cancer care and other clinical areas. But many programs have fallen short due to various factors, including funding.