Brand Management

How Stories of Human Kindness Help One Hospital Reinforce Its Brand

Susan Griffin, director of public relations and communications, South Shore Health

Capturing and sharing acts of compassion and personalized care help this community hospital stand out among some of the country’s best health systems. // By Susan Dubuque // The Greater Boston area is home to some of the nation’s most renowned academic medical centers, including Massachusetts General Hospital, Brigham and Women’s Hospital, and Boston Children’s Read More

Platform Helps Improve Patient Communication Channels

Kelly Faley, vice president of digital strategy, Sharp HealthCare

Sharp HealthCare in San Diego believes in expediting change. To prove it, a little more than a year ago the organization partnered with Podium, a leading customer communication and payments platform, to improve its patient communication and feedback operations through text communication and online reviews. “Our goal was to help our patients provide timely feedback Read More

Hello Customers… Sharp HealthCare Is Listening

Rachael Jones, product manager, Sharp HealthCare

// By John Marzano // In health care’s “moment of need” demand environment, progress and innovation rely on time and patience. It takes time to orchestrate real change to better the patient experience, and patience by everyone to realize the benefit of seeing measurable results. Sharp HealthCare in San Diego believes in expediting change. To Read More