Health Care Advertising Showcase
In this new report from Strategic Health Care Marketing, we have compiled five varied Advertising Showcases. We hope this excellent work gives you a little inspiration for your next creative endeavor.
Media Strategy
The Christ Hospital Scores Big on Jeopardy with 10-Second TV Ads
In a world of 30- and 60-second TV spots, The Christ Hospital Health Network in Cincinnati is turning heads with something refreshingly brief: 10-second ads that deliver big impact. Airing during Jeopardy, the spots feature a nod to the game show, rotate through service line messages, introduce providers, and reinforce the brand.
Advertising Showcase: Jeopardy’s Final Answer — Genius Ad Buy
// By Susan Dubuque // In a world of 30- and 60-second TV spots, The Christ Hospital Health Network in Cincinnati is turning heads with something refreshingly brief: 10-second ads that deliver big impact. Airing during Jeopardy, the spots feature a nod to the game show, rotate through service line messages, introduce providers, and reinforce the brand.
10 Feel-Good Valentine’s Day Stories from Children’s Hospitals
Valentine’s Day stories offer a brief escape from doomscrolling and heavy headlines. For your health care organization, Valentine’s Day is an ideal opportunity to highlight the compassion of your staff and the important role your hospital plays in the community. Discover 10 ways that children’s hospitals around the country celebrate Valentine’s Day.
Feel the Love: Sharing a Sweet Side of Children’s Hospitals with the Media
// By Melissa Sher // Valentine’s Day stories offer a brief escape from doomscrolling and heavy headlines. For your health care organization, Valentine’s Day is an ideal opportunity to highlight the compassion of your staff and the important role your hospital plays in the community. Discover 10 ways that children’s hospitals around the country celebrate Valentine’s Day.
Focus on Health Care Branding: How Health Care Organizations Stand Out and Drive Meaningful Connections with Consumers
In this new report from Strategic Health Care Marketing, you’ll explore the strategies and initiatives health care organizations use to elevate their brands and connect more effectively with consumers.
Focus on Internal Communications: Aligning Brand Messaging to Build a Cohesive Workforce and Enhance Recruitment and Retention Efforts
In this new report from Strategic Health Care Marketing, you’ll discover innovative strategies and approaches from hospitals and health systems around the country.
UMMC’s Multichannel Strategy to Boost Transplantation Program Sees Impressive Results
The University of Maryland Medical Center employs a three-tier marketing strategy for its transplant program, using strategic communications for broad reach, targeted digital tactics for mid-funnel engagement, and search campaigns to capture bottom-funnel consumers. Find out how this leading medical center achieves impressive results with a multichannel marketing and communications strategy.
Focus on Content Marketing: How Health Care Organizations Connect with Key Audiences and Drive Results
In this new report from Strategic Health Care Marketing, you’ll discover success stories from top health systems around the country who effectively use content to enhance their marketing efforts and get insights on how to leverage content marketing at your own organization.
Integrated Marketing and Compelling Storytelling Bolster UMMC’s Organ Transplantation Program
// By Susan Dubuque // The University of Maryland Medical Center employs a three-tier marketing strategy for its transplant program, using strategic communications for broad reach, targeted digital tactics for mid-funnel engagement, and search campaigns to capture bottom-funnel consumers. Find out how this leading medical center achieves impressive results with a multichannel marketing and communications strategy.
Focus on Advertising: Discover the Strategic Advertising Approaches that Set Top Health Systems Apart
In this new report from Strategic Health Care Marketing, you’ll get critical insights on the current PR landscape in health care. Through case studies and expert insights, you’ll discover what health care organizations around the country are doing to step up their PR efforts and protect their brands.
How to Balance Short-Term Promotion and Long-Term Branding in Your Health Care Marketing
A clear strategy gives you direction for where to invest scarce resources. In the dynamic landscape of health care, marketers face a pivotal choice: Should we invest in our brand or our business? If you put it in simple terms like this, the answer is: both. Marketers need to allocate resources to promote services while Read More
Marketing at Two Altitudes: Balancing Short-Term Promotion and Long-Term Branding in Health Care Marketing
A clear strategy gives you direction for where to invest scarce resources. // By Matt Cyr // In the dynamic landscape of health care, marketers face a pivotal choice: Should we invest in our brand or our business? If you put it in simple terms like this, the answer is: both. Marketers need to allocate Read More
Achieving More by Doing Less: Loma Linda University Health’s Strategic Approach to Advertising
Nearly every health system has a mission statement, and most are a version of “meeting the health needs of the community.” But bringing a mission to life — truly operationalizing it — is a different matter. Health care marketing budgets have declined significantly in the past year, and marketing leaders feel increased pressure to quantify Read More
Unlock Health Aims to Fulfill Industry Need for Unified Growth Platform
Whenever there’s an announcement about a major M&A move, it makes you wonder about the backstory. Why did Company A decide to acquire Company B? What did both sides hope to gain? What market needs did they solve for? And how will customers benefit? Unlock Health announced its acquisition of SPM Group on November 28, Read More
Northwell Health Inspires Brand Love with “Resolutions” Campaign
Welcome to the first Strategic Health Care Marketing Advertising Showcase. Each month, we feature challenges, tactics, and outcomes of a multimedia advertising campaign — offering you strategic and creative insights from some of the nation’s leading hospitals, health systems, and health-related organizations. Opportunity This past holiday season, the Northwell Health marketing team saw the opportunity Read More
Aligning Advertising and Organizational Purpose Through One Mission
// By Susan Dubuque // We’re all familiar with the saying “No margin, no mission.” The marketing team at Loma Linda University Health takes that philosophy to heart when it comes to strategy and execution of its advertising. Learn how you can concentrate your advertising efforts to produce the greatest result from a business and mission perspective.
What Unlock Health’s Acquisition of SPM Group Means for the Industry
The leaders of the two companies believe a combined organization, with a broad portfolio of capabilities, fills an industry need for a unified partner for all health care marketing needs. // By Jane Weber Brubaker // Whenever there’s an announcement about a major M&A move, it makes you wonder about the backstory. Why did Company Read More
Advertising Showcase: Northwell Health’s “Resolutions” 2023 Holiday Campaign
// By Susan Dubuque // As New York’s largest health care system, Northwell assumes the unique responsibility to support the community by helping each member live the longest, fullest life possible. The marketing team set out to create an inspirational campaign featuring a cast of New Yorkers who have reached the remarkable age of 100+.
3 Health Care PR Challenges to Be Prepared for in 2024
What is the greater challenge: identifying challenges that health care public relations will face in 2024 or limiting those truths to a 1,200-word article? The answer is clearly the latter. Year after year health care public relations professionals see unanticipated new challenges pile up on those left over from the year prior until the hill Read More
Buckle Up: Health Care PR Professionals Likely to Face Bumpy Ride Again in 2024
Senior-level public relations expert predicts communication challenges that health care organizations may experience as we gear up for the coming year. // By Ross K. Goldberg // What is the greater challenge: identifying challenges that health care public relations will face in 2024 or limiting those truths to a 1,200-word article? The answer is clearly Read More
How a Data-Driven Media Strategy Can Deliver Cost-Effective Results
Last year, Central Pennsylvania-based WellSpan Health established two major goals to combat breast cancer and strengthen the health system’s market position: 1) heighten awareness of breast care services, and 2) increase mammography screenings. These relatively common goals for health care organizations are often supported by the same time-worn tactics that marketers have used for years Read More
Boosting Your Fundraising Success With Effective Advertising
A recent report on philanthropy trends in the U.S. describes giving as “getting bigger and wider.” The proliferation of big-ticket donations continues, with billionaires pledging to give away their wealth. However, growth in donations is not limited to the super-rich. Online donation platforms and social media campaigns along with the can-do attitudes of younger generations Read More
Data-Driven Approach to Media Planning for WellSpan Health’s Breast Cancer Initiatives Delivers Cost-Effective Precision Marketing
Thorough research identified target audiences and pinpointed their media of choice. // By Brian Griffin // Last year, Central Pennsylvania-based WellSpan Health established two major goals to combat breast cancer and strengthen the health system’s market position: 1) heighten awareness of breast care services, and 2) increase mammography screenings. These relatively common goals for health Read More
How the Medical College of Virginia Foundation Uses Advertising to Build a Solid Foundation for Fundraising
// By Susan Dubuque // The foundation that supports philanthropy at Virginia Commonwealth University Health deploys the same advertising strategies and tactics used to market service lines with the added benefit of building trust and reinforcing the mission and brand. Learn how you can apply your advertising know-how to support fund development for your organization.