What Unlock Health’s Acquisition of SPM Group Means for the Industry
The leaders of the two companies believe a combined organization, with a broad portfolio of capabilities, fills an industry need for a unified partner for all health care marketing needs.
// By Jane Weber Brubaker //
Whenever there’s an announcement about a major M&A move, it makes you wonder about the backstory. Why did Company A decide to acquire Company B? What did both sides hope to gain? What market needs did they solve for? And how will customers benefit?
![Brandon Edwards, CEO, Unlock Health](https://strategichcmarketing.com/wp-content/uploads/2024/01/Edwards-Brandon-Unlock-Health-300x300.jpg)
Brandon Edwards, CEO, Unlock Health
Unlock Health announced its acquisition of SPM Group on November 28, 2023, and those were our questions when we sat down for a conversation with Brandon Edwards, CEO of Unlock Health, and Amanda Seaford, CEO of SPM Group.
Both companies have been on an M&A spree over the past few years, buying up or merging with other companies to round out their respective portfolios and expand their service capabilities.
SPM Marketing & Communications acquired Centretek (2020), Dreamscape (2021), and GLC (2021); Unlock Health was formed through the merger of Eruptr and Decode (2023); Eruptr acquired HealthAware (2020) and Medicom Health (2021).
![Amanda Seaford, CEO, SPM Group](https://strategichcmarketing.com/wp-content/uploads/2024/01/Seaford-Amanda-SPM-Group-300x300.jpg)
Amanda Seaford, CEO, SPM Group
Unlock Health will operate as one company, offering the industry something that Edwards and Seaford believe has been absent until now — a single source for all health care marketing needs.
“The vision for Unlock Health, where we’re going to end up is a single unified brand, the first company of its kind in the space, both of this scale but also with the depth and breadth of capabilities,” says Edwards.