Service Line Marketing

“What Goes On in That New Building?” VCU Health Offers a Soft-Sell Explanation with Equal Parts Nostalgia, Induced Guilt, and Romantic Playfulness

Susan Dubuque ndp

// By Peter Hochstein // Can simple charm compete for share-of-mind in a hot health care marketplace? Yes, if the charm is really charming enough. Here’s how it works in Richmond, Virginia. This probably isn’t the first time you’ve seen a bicycle treated so callously. It stands in a dusty garage, surrounded by other carelessly Read More

Expressions of Rage? Or Inspirational Pep Talks? Whatever You Call Them, Hospital Ads with an Aggressive Stance Could Make Your Market Sit Up and Take Notice

Brad Fixler, vice president of marketing at University of Colorado Health

Notable Health Care Advertising // By Peter Hochstein // Fighting words and images may be just the thing some hospitals need to break through the miasma of inattention. In an upcoming issue of this publication, a fellow contributor, James A. Gardner, will write about a campaign for the Canadian pediatric hospital, Sick Kids. The campaign Read More

How To Market When Your Specialists Are Booked Out

David Marlowe, author of Marketing Plans That Work

In our new article, David Marlowe, principal, Strategic Marketing Concepts, and Strategic Health Care Marketing Editorial Advisory Board member, shares results from five recent nationwide studies he’s conducted of what consumers consider to be “reasonable” wait times for routine, non-urgent visits. Will this type of information give marketers the hard evidence they need to stand Read More