Growth

Want More Bang for Your Hospital’s Advertising Bucks? CoxHealth Found Cost Effectiveness with Real Market Impact (Hello, Radio!)

Debbie Harris, group account director, Walz Tetrick Advertising

// By Peter Hochstein // A radio-focused advertising campaign enabled this regional hospital system to significantly increase its telehealth and urgent-care traffic, with relatively low media and production costs. But a caveat: Radio works best when the message is simple. What’s radio for? Largely it’s there these days to keep you company while you drive Read More

How Four Words Made a Remarkable Difference to a Struggling Hospital

“The situation seemed dire at Vassar Brothers Medical Center,” writes Peter Hochstein, copywriter and SHCM contributor. “Doctors at a large medical group were under orders to refer patients to a different hospital. Then Vassar launched an ad campaign that empowered patients to defy their doctors. And everything changed.” Here’s an excerpt from Hochstein’s new article: Read More