Michigan Medicine

Listening, Learning, and Partnering: Lessons From Michigan Medicine’s Leadership Success

Rose Glenn, chief marketing and communication officer, Michigan Medicine

In the middle of the pandemic, Michigan Medicine launched a new brand campaign, Michigan Answers, spearheaded by Rose Glenn, the organization’s chief communications and marketing officer. In explaining the meaning of the campaign, the branding guidelines emphasize, “At Michigan Medicine, we believe there’s a difference between an answer and a Michigan Answer. Michigan Answers are Read More

Leadership Begins with Listening: View from the C-Suite with Rose Glenn, Chief Marketing and Communication Officer, Michigan Medicine

Jane Weber Brubaker

To find the right answers, ask the right questions. // By Jane Weber Brubaker // In the middle of the pandemic, Michigan Medicine launched a new brand campaign, Michigan Answers, spearheaded by Rose Glenn, the organization’s chief communications and marketing officer. In explaining the meaning of the campaign, the branding guidelines emphasize, “At Michigan Medicine, Read More

Let’s Go Blue: University of Michigan Health System Ad Campaign Hits Powerful Notes

Dave Brudon, director of marketing (retired), Michigan Medicine

“Last month, this column dealt with two advertising campaigns that you’d never guess were for hospitals — at least not until the last few seconds when a hospital logo appeared,” says copywriter and Strategic Health Care Marketing contributor Peter Hochstein. “In recent years, marketing people I’ve interviewed at hospitals and their advertising agencies have more or Read More