Southeast Georgia Health System built a recruitment campaign that connects incentives, internal engagement, and smart use of existing channels. With a clear goal and shared ownership, marketing and HR developed and implemented an ambitious recruitment effort. Discover whether the campaign reached its goal and see what a small budget can do.
// By Susan Dubuque // A colorful cast of characters represents families, children, and seniors, and helps Community First Health Plans tell a simple story about coverage that supports people through every stage of life. Discover how Community First Health Plans combined fresh creative with an integrated marketing strategy to change perceptions and achieve key business goals.
// By Susan Dubuque // At The Ohio State University Wexner Medical Center, a complex living donor kidney transplant chain was coming together. Ten healthy people donated kidneys to 10 recipients they had never met, setting off a cascade of 20 surgeries. Discover how a five-minute video transformed a clinical milestone into a story with lasting impact.
// By Susan Dubuque // Southeast Georgia Health System built a recruitment campaign that connects incentives, internal engagement, and smart use of existing channels. With a clear goal and shared ownership, marketing and HR developed and implemented an ambitious recruitment effort. Discover whether the campaign reached its goal and see what a small budget can do.
UChicago Medicine’s “Live Again” campaign confronts stigma, builds awareness, and drives appointments for pelvic health services in Chicago’s northern suburbs. See how research-driven strategy, relatable creative, and disciplined media planning generated appointments while reshaping the conversation around pelvic health.
At The Christ Hospital Health Network, marketing efficiency and effectiveness aren’t driven by headcount or budget size. They are the result of a deliberately built culture that gives a lean team clarity and the freedom to move quickly, producing outsized impact in a highly competitive market.
// By Susan Dubuque // What separates good work from award-winning work in the eHealthcare Leadership Awards? What gets recognized is not just the work itself, but also how clearly and convincingly it is presented. for practical ways to clarify your story, present your work with confidence, and yes, improve your chances of winning.
// By Susan Dubuque // UChicago Medicine’s “Live Again” campaign confronts stigma, builds awareness, and drives appointments for pelvic health services in Chicago’s northern suburbs. See how research-driven strategy, relatable creative, and disciplined media planning generated appointments while reshaping the conversation around pelvic health.
// By Susan Dubuque // At The Christ Hospital Health Network, marketing efficiency and effectiveness aren’t driven by headcount or budget size. They are the result of a deliberately built culture that gives a lean team clarity and the freedom to move quickly, producing outsized impact in a highly competitive market.
The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.
// By Susan Dubuque // The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.
Hospice care remains one of the most misunderstood services in health care. Despite strong clinical outcomes, many patients delay hospice services until the final days of life. See how Gilchrist uses authentic storytelling and documentary-style videos to reposition hospice as a way to live every remaining day to its fullest.
For more than a decade, Orlando Health has been quietly perfecting a weekly video news show that keeps tens of thousands of employees informed, engaged, and genuinely connected, one 3-minute episode at a time. Discover how Orlando Health uses its news show to inform and bring together team members.
// By Susan Dubuque // Hospice care remains one of the most misunderstood services in health care. Despite strong clinical outcomes, many patients delay hospice services until the final days of life. See how Gilchrist uses authentic storytelling and documentary-style videos to reposition hospice as a way to live every remaining day to its fullest.
// By Susan Dubuque // For more than a decade, Orlando Health has been quietly perfecting a weekly video news show that keeps tens of thousands of employees informed, engaged, and genuinely connected, one 3-minute episode at a time. Discover how Orlando Health uses its news show to inform and bring together team members.
Marketing leaders from Renown Health and The Christ Hospital Health Network share how their award-winning recruitment and retention strategies helped address workforce shortages. Read on to discover how authentic messaging and targeted outreach can strengthen both recruitment and retention.
Character matters in Dennis Pullin’s 2025 book Suited for Leadership: How to Show Up with Purpose to Have a Lasting Impact. Here, we share a few nuggets from Pullin’s wisdom and how his leadership spreads out from Virtua Health to the community it serves and benefits the industry as a whole.
// By Jane Weber Brubaker // Character matters in Dennis Pullin’s 2025 book Suited for Leadership: How to Show Up with Purpose to Have a Lasting Impact. Here, we share a few nuggets from Pullin’s wisdom and how his leadership spreads out from Virtua Health to the community it serves and benefits the industry as a whole.
// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9 at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.
// By Susan Dubuque // Marketing leaders from Renown Health and The Christ Hospital Health Network share how their award-winning recruitment and retention strategies helped address workforce shortages. Read on to discover how authentic messaging and targeted outreach can strengthen both recruitment and retention.
For many health care marketers, annual reports often walk a fine line between fulfilling institutional obligations and sparking genuine audience engagement. MD Anderson Cancer Center’s FY23 Annual Report didn’t just meet expectations — it redefined them. Discover how the team executed a single vision for the organization’s annual report across print and digital.
// By Susan Dubuque // To better understand trends reshaping strategy, execution, and engagement, we turned to trusted voices from organizations supporting the eHealthcare Leadership Awards. These experts offer a roadmap for staying relevant and impactful in today’s health care environment. Keep reading for frontline insights to help you stay informed, inspired, and ahead of the curve.
// By Susan Dubuque // For many health care marketers, annual reports often walk a fine line between fulfilling institutional obligations and sparking genuine audience engagement. MD Anderson Cancer Center’s FY23 Annual Report didn’t just meet expectations — it redefined them. Discover how the team executed a single vision for the organization’s annual report across print and digital.
Award-winning marketers from Orlando Health, Norton Healthcare, CommonSpirit Health, and BayCare Health System share how they launched, evolved, and elevated their podcasts. Keep reading for insights, practical tips, and inspiration to help you launch your organization’s podcast or take it to the next level.
// By Susan Dubuque // Award-winning marketers from Orlando Health, Norton Healthcare, CommonSpirit Health, and BayCare Health System share how they launched, evolved, and elevated their podcasts. Keep reading for insights, practical tips, and inspiration to help you launch your organization’s podcast or take it to the next level.