Internal Communications

How Stories of Human Kindness Help One Hospital Reinforce Its Brand

Susan Griffin, director of public relations and communications, South Shore Health

Capturing and sharing acts of compassion and personalized care help this community hospital stand out among some of the country’s best health systems. // By Susan Dubuque // The Greater Boston area is home to some of the nation’s most renowned academic medical centers, including Massachusetts General Hospital, Brigham and Women’s Hospital, and Boston Children’s Read More

Strategies for Developing a Dynamic Health Care Brand and Bringing It to Life

Jeremy Harper, chief strategy and marketing officer, Corewell Health

Static brands result in static organizations. Dynamic, forward-leaning brands break through the noise and unleash the real potential that can change not only your organization but the industry as a whole. When two major hospital systems merged to form the largest health system in Michigan, the marketing team had a unique opportunity — to create Read More

LCMC Health Integrates Brand and Culture to Improve Patient Experience

Christine Albert, APR, chief experience officer, LCMC Health

The goal for any hospital and health system is to successfully activate and operationalize the service trio of brand, culture, and experience to achieve business loyalty, recruit exceptional talent, and provide the best experience for people in need of care. The recipe for success in today’s transforming health care delivery model needs all three to Read More

Creating Breakthrough Brands From the Inside Out

Holly Sullivan headshot

Static brands result in static organizations. Dynamic, forward-leaning brands break through the noise and unleash the real potential that can change not only your organization but the industry as a whole. // By Susan Dubuque // When two major hospital systems merged to form the largest health system in Michigan, the marketing team had a Read More

Brand and Culture Drive the Patient Experience at LCMC Health

LCMC Health logo

How to build a sustainable, scalable process for a better consumer and employee experience. // By John Marzano // The goal for any hospital and health system is to successfully activate and operationalize the service trio of brand, culture, and experience to achieve business loyalty, recruit exceptional talent, and provide the best experience for people Read More

How Community Engagement Can Boost Your Health Equity Strategy

Lindsay Cosimano, senior director of marketing communications, Nebraska Health Network

How can a health system make a difference in utilization, quality and outcomes, and cost — and improve engagement with underserved members of its community? This was the topic of a recent presentation at the 2023 SHSMD Connections Virtual Conference. Lindsay Cosimano is senior director of marketing communications at Nebraska Health Network, an accountable care Read More

A Health Equity Strategy Focused on Community Engagement

Simon-Marcia-Author

Community engagement is a cornerstone of public relations. Effectively breaking down the barriers to health care access is a far greater challenge. // By Marcia Simon, APR // How can a health system make a difference in utilization, quality and outcomes, and cost — and improve engagement with underserved members of its community? This was Read More

The Critical Importance of Transparency in an Age of Misinformation

Paul Gadd, director of internal communications, University of Utah Health

How University of Utah Health intentionally becomes the voice of authority for internal and external audiences. // By Wendy Margolin // In March 2020 Paul Gadd, director of internal communications at University of Utah Health, answered a call from the emergency management director. Senior leadership decided to set up BLU-MED tents — emergency management tents Read More

How Marketing and PR Collaboration Can Help Address Staffing Shortages

Suzanne Bharati Hendery headshot

According to a recent report in Becker’s Health IT, health care marketing budgets have declined by 8 percent over the past year — down markedly from 2019 when budgets peaked. Marketing leaders also indicate that they are experiencing increased pressure to quantify results and demonstrate a return on investment. Aligning marketing and public relations efforts Read More

Marketing’s Role in Advancing Diversity, Equity, and Inclusion

Victor Reiss, vice president— Consumerism & Insights, UNC Health

DEI is about more than representation. It’s all about creating an environment where everyone feels heard, respected, and empowered. No other industry has more of an imperative to embrace DEI than health care as the path to a healthier future for everyone. At this year’s Healthcare Marketing & Physician Strategies Summit (HMPS23) in Austin, Texas, Read More

Best Practices for Bringing Diversity, Equity, and Inclusion (DEI) to Life

Deb Pappas, chief marketing and communications officer and executive champion for DEI Education & Awareness Pillar, Connecticut Children’s

Executives from Connecticut Children’s, UNC Health, and Stanford Health Care share how they integrate diversity, equity, and inclusion (DEI) into the organizational culture. // By Susan Dubuque // DEI is about more than representation. It’s all about creating an environment where everyone feels heard, respected, and empowered. No other industry has more of an imperative Read More

Does Your Health System’s Referral Management Process Need an Overhaul?

Angela Pettigrew, director of Provider Connect, Texas Children’s Hospital

For complex health systems with numerous specialties and subspecialties, referrals are their lifeblood — particularly referrals from external providers. Texas Children’s Hospital (TCH), a specialty pediatric hospital, was having difficulty keeping track of referrals. There wasn’t a standard process for sending and receiving referrals or tracking them once they were received, usually by fax, and Read More

Want More Referrals? Build a Better Provider Experience

Jane Weber Brubaker

Texas Children’s Hospital overhauled its referral management process and saw a 23 percent increase in referrals from external providers within two years. // By Jane Weber Brubaker // For complex health systems with numerous specialties and subspecialties, referrals are their lifeblood — particularly referrals from external providers. Texas Children’s Hospital (TCH), a specialty pediatric hospital, Read More

At Renown Health, Employees Have a Friend in Senior Leadership

RenownHealth

When you think of the view from the C-suite, you think of a physical or metaphorical high-rise vantage point. A position that sits above many others, taking in big-picture ideas and providing direction for the masses. But Renown Health’s Suzanne Hendery tries to keep that C-suite view on a similar level to her managers and Read More

Post-COVID, Data Dictates the Path Ahead at UNC Health

As marketers, we often preach the importance of data-driven decisions. Without data, marketing feels like a guessing game. But at UNC Health, describing the marketing and communications department as “data-driven” feels like an understatement. With an in-house consumer insights team and a robust survey process, data truly sits at the core of everything the team Read More

Strategies for Making Vaccine Mandates Work

Don Stanziano, chief marketing and communications officer, Geisinger

With the ongoing public health threat posed by COVID-19, a growing number of hospitals, health systems, and medical groups are adopting employee vaccine mandates. The opposition this has generated among some groups of medical workers and the general public make crafting mandate communications and messaging critically important for health care marketers. At Geisinger Health in Read More

Communicating Employee Vaccine Mandates: A Formula for Success

Emile Lee Vice President, Corporate Communications Geisinger Health

// By Brian Griffin // With the ongoing public health threat posed by COVID-19, a growing number of hospitals, health systems, and medical groups are adopting employee vaccine mandates. The opposition this has generated among some groups of medical workers and the general public make crafting mandate communications and messaging critically important for health care Read More

Creating a Strong, Unified Brand Across a Large Network

Providence logo

How do you connect the dots between a health system, hospital, and its other programs and services throughout the community, and ensure consumers know they will continue receiving the same high-quality, personalized care throughout the network? Recently, Providence successfully navigated this situation and launched a new brand. Unifying the brand was among the initiatives Jigar Read More

Communicating Employee Vaccine Mandates: A Formula for Success

Don Stanziano and Emile Lee

Geisinger Health has implemented communications for the organization’s employee vaccine mandate that have helped to increase compliance by 27% in just two months. Learn about the effective strategies marketing leaders developed that you can use at your organization.

A new Strategic Health Care Marketing webinar for health care marketers and strategists

Presented on November 10, 2021

Your Presenters:

  • Don Stanziano, Chief Marketing and Communications Officer, Geisinger Health
  • Emile Lee, Vice President, Corporate Communications, Geisinger Health

Watch Now »

52 Hospitals; 1,025 Clinics; 7 States — and One Unified Brand Architecture

Jigar Shah, Chief Marketing Officer, Providence

// By Jane Weber Brubaker // Providence’s family of organizations embarked on a multi-year brand journey — right before the pandemic. Despite the many challenges brought on by the pandemic, the system launched a strong new brand that is energizing its 125,000 caregivers and the communities they serve. We’ve heard the familiar adage: All health Read More

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