Inside Award-Winning Women's Health Campaigns: Strategies That Deliver Results
A new Strategic Health Care Marketing member roundtable featuring winners from the 2025 eHealthcare Leadership Awards
Presented May 5, 2026
This webinar is free for members of Strategic Health Care Marketing
Not a member yet?
Start your trial membership.
Sign up for a free 7-day trial
to watch this webinar
and download the slides
now.
Plus, get access to all member resources.
Already a member?
Log in to watch.
Your Presenters:
- Matt King, solutions consultant, population intelligence, Definitive Healthcare
- Katherine Baker, director of content strategy, Inspira Health
- Kelly Morrissett, director of consumer engagement, Ardent Health
- Cori Ahrens, vice president, client experience, Unlock Health
Moderated by:
- Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards
Women make the majority of health care decisions for themselves and their families, and reaching them in meaningful ways requires more than broad messaging or generic campaigns.
Join winners from the 2025 eHealthcare Leadership Awards in the Best Digital Marketing Campaign category for a closer look at how leading organizations are using digital channels to connect with women at critical moments in their health journeys.
This roundtable features three distinct campaigns, each focused on a different stage of care:
- A maternity campaign designed to guide and support expectant mothers through pregnancy and delivery decisions.
- A mammography campaign focused on encouraging screenings and reaching women at key decision points.
- A urogynecology campaign addressing sensitive conditions with clarity, empathy, and precision.
Each campaign reflects a distinct audience, a different set of needs, and a different approach to engagement. What they share is a clear understanding of how women seek information, evaluate options, and take action.
You'll hear how these campaigns were built, how digital channels were used to reach and resonate with specific audiences, and how strategy translated into measurable results.
You'll also hear from industry expert Matt King of Definitive Healthcare, who will share his perspectives on:
- Moving beyond healthcare consumerism from campaign performance to care performance
- Marketing as a driver of patient understanding and action
- Creating one system, one view of demand, and better outcomes
Whether you are promoting preventive care, supporting life-stage decisions, or addressing sensitive health concerns, you will come away with ideas you can apply in your own work.
Join us for a roundtable discussion with healthcare marketing leaders who will share practical insights and real-world examples. Take advantage of the opportunity to ask questions, join the conversation, and learn from award-winning campaigns.
You'll hear how leading organizations:
- Identify and segment women's health audiences
- Translate insight into messaging that resonates
- Use digital channels with precision and purpose
- Build trust around sensitive or complex topics
- Measure performance and refine campaigns over time
Your Presenters
Matt King
Solutions Consultant, Population Intelligence
Definitive Healthcare
Matt King has spent the past 18 years helping organizations grow through smarter patient acquisition, better use of data, and building more connected digital experiences. Heâs worked across health systems, medtech, and life sciences, with a focus on making strategy actionable and outcomes measurable.
Today, Matt helps organizations turn data into decisions, advising on growth strategies, campaign planning, and digital activation. His background includes building and scaling consumer experience solutions for healthcare, financial services, and e-commerce. He brings a collaborative, outcomes-first mindset to every engagement, connecting the dots between marketing, clinical, and operational teams.
Katherine Baker
Director of Content Strategy
Inspira Health
Kate Baker is director of content strategy at Inspira Health, where she leads digital strategy and marketing technology. She oversees a comprehensive portfolio spanning web, CRM, and multimedia channels. With 12 years of marketing experience including seven in healthcare, she focuses on aligning marketing operations with clinical goals to drive measurable consumer engagement and organizational growth.
Kelly Morrissett
Director of consumer engagement
Ardent Health
Kelly Morrissett is the Director of Consumer Engagement at Ardent Health, where she leads enterprise-wide consumer outreach strategy for a multi-state, 30-hospital health system. In her role, Kelly oversees paid media and consumer outreach across brands and service lines, ensuring campaigns are thoughtfully designed to reach the right audiences at the right moments.
With more than a decade of experiences primarily in healthcare marketing. Kelly brings a strong foundation in brand building alongside expertise in performance marketing. Kelly specializes in translating organizational goals into clear marketing strategies and measurable campaigns, ensuring marketing efforts are tied directly to business results. She is passionate about developing teams that execute with purpose and deliver outcomes, not just output.
Cori Ahrens
Vice president, Client Experience
Unlock Health
Cori Ahrens has more than 25 years of marketing experience; 18 years focused exclusively in healthcare. She serves as Vice President, Client Experience at Unlock Health, where she is a strategic brand partner to clients across the country. Her client portfolio includes major integrated academic community health systems, rural health, children's hospitals, and philanthropic partners.
Cori previously worked at SPM Marketing & Communications as a VP, Client Partner, until its acquisition by Unlock Health in 2023. Previously, she was director of marketing and physician relations at Children's National Health System for eight years. For fun, you will find her cheering on the Cubs at Wrigley Field or walking her dog, Millie.
Do you have valuable content that you'd like to get in front of decision makers at hospitals, health systems, and physician groups?