Inside Award-Winning Women’s Health Campaigns: Strategies That Deliver Results
A new Strategic Health Care Marketing member roundtable
Presented May 5, 2026
Panelists:
- Matt King, solutions consultant, population intelligence, Definitive Healthcare
- Katherine Baker, director of content strategy, Inspira Health
- Kelly Morrissett, director of consumer engagement, Ardent Health
- Cori Ahrens, vice president, client experience, Unlock Health
Moderator:
- Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards
You’ll hear how leading organizations:
- Identify and segment women’s health audiences
- Translate insight into messaging that resonates
- Use digital channels with precision and purpose
- Build trust around sensitive or complex topics
- Measure performance and refine campaigns over time
