Small But Mighty: How Culture Fuels Marketing Efficiency at The Christ Hospital Health Network
In health care marketing, effectiveness is often equated with scale. Larger teams. Bigger budgets. More agencies. More layers and processes. When results lag, the instinct is to add resources. But one health system sees things differently.
// By Susan Dubuque //
At The Christ Hospital Health Network, marketing efficiency and effectiveness aren’t driven by headcount or budget size. They are the result of a deliberately built culture that gives a lean team clarity and the freedom to move quickly, producing outsized impact in a highly competitive market.
Jenny Collopy, vice president and chief marketing and communications officer, The Christ Hospital Health Network
With a marketing and communications team of just 12 people and a budget significantly smaller than those of its regional competitors, the organization consistently delivers strong growth, high brand preference, and award-winning creative.
Jenny Collopy, vice president and chief marketing and communications officer at The Christ Hospital Health Network, explains, “We’ve developed a team of gritty, resilient, creative, critical thinkers, and we’ve built an environment that allows us to operate efficiently, aligned with the mission, trusted by leadership, and ready to move fast when opportunities arise.”
Continue reading to see how this approach shapes daily decision-making and teamwork, and what organizations of any size can learn from it.