social media

CTAs + Measurable Outcomes = Valuable Engagement

Elicia Newcom Gregory, director of marketing, Norton Healthcare

When you take the time to develop compelling calls to action (CTAs) tied to measurable outcomes, you can effectively engage people you want to reach on a very personal level. This can be key to your marketing efforts’ success. “Health care organizations must provide altruistic, valuable content to consumers in order to build engagement over Read More

Are Your CTAs “Sticky” Enough?

Elicia Newcom Gregory, director of marketing, Norton Healthcare

The answer to this question dictates success — and failure — in Norton Healthcare’s efforts.  // By Lisa D. Ellis // When you take the time to develop compelling calls to action (CTAs) tied to measurable outcomes, you can effectively engage people you want to reach on a very personal level. This can be key Read More