Aligned to Hire: 30 Nurses in 90 Days
Southeast Georgia Health System built a recruitment campaign that connects incentives, internal engagement, and smart use of existing channels.
// By Susan Dubuque //
There was no time to waste. The organization was spending an inordinate amount of money on traveler nurses. Something had to change.
With a clear goal and shared ownership, marketing and HR came together to develop and implement an ambitious recruitment effort.
Lindsay Mosley, marketing coordinator at Southeast Georgia Health System, presented this tightly focused campaign during a recent eHealthcare Strategy & Trends member roundtable featuring winners in the 2025 eHealthcare Leadership Awards Best Integrated Marketing Campaign category.
“It really came down to understanding our audience and removing barriers,” Mosley says. “And making sure everyone internally was working toward the same goal.”
Continue reading to discover whether the campaign reached its goal and see what a surprisingly small budget can do.