How Do You Get a Rough, Tough “Man’s Man” to Overcome His Angst and Get a Colorectal Screening? Maybe with Direct Response Advertising

Peter Hochstein

Notable Healthcare Advertising // By Peter Hochstein // In the Champlain Valley of upstate New York, where the nearest big city is Plattsburgh, population just short of 20,000, and the prevailing ethos is blue collar, 300-bed Champlain Valley Physicians Hospital had a problem. “ When you think of the kind of male who lives in Read More

Continue reading

Augusta University Health Gets Strategic To Improve Payer Mix

Augusta University Health System is no stranger to change. Over the past five years, it has undergone several rebranding campaigns and two consolidations. Yet through all of these fluctuations, one thing has remained the same: the need to find new and more efficient ways to improve its reputation and continue to grow market share. The Read More

Continue reading

Augusta University Health System Launches a Strategic Campaign to Grow Neuroscience Service Line and Build Its Reputation

// By Lisa D. Ellis // Augusta University Health System is no stranger to change. Over the past five years, it has undergone several rebranding campaigns and two consolidations. Yet through all of these fluctuations, one thing has remained the same: the need to find new and more efficient ways to improve its reputation and Read More

Continue reading

Put Your Health Care Organization’s Stamp on Direct Mail Marketing

Ritch K. Eich, PhD

// By Ritch K. Eich // One way to put a personal stamp on your marketing efforts is by using direct mail in the most strategic way. Direct mail allows health care organizations to target and reach a defined audience in a service area or community. A hybrid of publicity and advertising, it is one Read More

Continue reading

From Television to Direct Mail, an In-House Advertising Agency Does It All for Legacy Health, While Keeping a Lid on Costs

by Peter Hochstein If you read between the lines of what Wayne Clark says, you might conclude that when he arrived as vice president of community rela­tions and marketing at Legacy Health in 2008, the most prominent local candidate for life support was the system’s branding. Clark commissioned a perception research study for the Portland, Read More

Continue reading