Augusta University Health Gets Strategic To Improve Payer Mix
Augusta University Health System is no stranger to change. Over the past five years, it has undergone several rebranding campaigns and two consolidations. Yet through all of these fluctuations, one thing has remained the same: the need to find new and more efficient ways to improve its reputation and continue to grow market share.
The solution has been simple: to build its identity as an academic health center, and to gain trust in the community as a foundation of excellent care. It’s also been essential to promote its neuroscience services, which are a strong contributor to the health system’s bottom line. But the path to accomplish this has taken much effort.
Until recently, the system was perceived by many area residents as focusing on the indigent, and was having difficulty attracting a strong mix of commercially insured patients. The rebranding efforts—and subsequent campaigns—went to great lengths to change this and draw a better payer mix to help the organization sustain its efforts.
For all of the details, plus advice for other health systems interested in improving their payer mix, read the full story now:
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