Content That Connects: Inside Award-Winning Healthcare Storytelling
A new Strategic Health Care Marketing member roundtable featuring winners from the 2025 eHealthcare Leadership Awards
Tuesday | September 1, 2026 | 2 p.m. Eastern
Panelists:
- Lacey Reichwald, director of marketing, Aha Media Group
- Jennifer Shepherd, DNP, MHA, RN, NEA-BC, FAAN, director, nursing practice, work environment & healthy nurse, Healthy Nation® Nursing Programs, American Nurses Association
- Susannah Kistler, associate director of multimedia strategy and storytelling, The Ohio State University Wexner Medical Center
Moderator:
- Susan Dubuque, Contributing Editor, Plain English Healthcare and Co-Chair, eHealthcare Leadership Awards
This webinar is free for members of
Strategic Health Care Marketing
Not a member yet?
Start your free 7-day trial, and then register.
Join us for a member roundtable featuring winners from the 2025 eHealthcare Leadership Awards Best Healthcare Content category. You'll hear how leading health care organizations are creating content that earns trust, reaches the right audiences, and answers the questions patients and consumers are asking.
The session begins with a practical look at why audience understanding and content differentiation matter more than ever in today's evolving search environment. Then, presenters from the American Nurses Association and The Ohio State University Wexner Medical Center will share the strategies behind their winning entries, from identifying content opportunities to developing stories that engage readers and continue delivering value over time.
Here are some of the topics that will be covered:
- Why narrowly focused content often outperforms broad, generalized messaging
- Creating distinctive health care content that stands out in a crowded digital landscape
- Developing content that remains valuable as search and AI continue to evolve
- Turning complex clinical information into clear, engaging stories patients can understand
- Building editorial workflows that support websites, social media, and other digital channels
- Practical lessons from award-winning healthcare content programs
Who should attend: Health care marketing, content strategy, digital communications, web, SEO, editorial, social media, and consumer engagement professionals looking to create more effective, audience-focused content.
You won't want to miss this opportunity to learn from award-winning organizations, ask questions, and discover practical ideas you can apply to your own content strategy.
Director of Marketing
Aha Media Group
Lacey is the director of marketing at Aha Media Group, where she leads brand and content strategy to connect healthcare marketers with the resources they need to succeed. An accomplished marketer with a background in entrepreneurship, she brings strong instincts and a love of strategy to everything she does.
Lacey is also a trusted voice on how AI is shaping content workflows and search behavior, and how marketers can adapt with purpose. Outside of work, you can find her surrounded by books, board games, and nature.
American Nurses Association
Dr. Jennifer Shepherd is a nationally and internationally recognized nurse executive and board-certified nursing professional development specialist. She serves as Director of Nursing Practice, Work Environment, and Healthy Nurse Healthy Nation® at the American Nurses Association, where she leads national efforts to advance professional nursing practice, workforce well-being, and innovation.
In her role, Dr. Shepherd oversees the development of the Nursing: Scope and Standards of Practice and ANA position statements, advances the Healthy Nurse Healthy Nation® enterprise, and leads ANA’s strategic work on the integration of artificial intelligence (AI) into nursing practice and education. Her work focuses on equipping nurses to thrive in a rapidly evolving healthcare landscape through evidence-based standards, technology integration, and sustainable workforce strategies.
In 2025, Dr. Shepherd was inducted as a Fellow of the American Academy of Nursing (FAAN) and as a Fellow of the Faculty of Nursing and Midwifery at the Royal College of Surgeons in Ireland (FFNMRCSI). Her thought leadership connects nursing innovation, workforce sustainability, and global engagement, positioning nursing at the forefront of healthcare transformation.
Associate Director of Multimedia Strategy and Storytelling
The Ohio State University Wexner Medical Center
Susannah Kistler is the associate director of multimedia strategy and storytelling at The Ohio State University Wexner Medical Center. Her work there includes editorial direction for explanatory health content on Ohio State Health & Discovery at health.osu.edu, a consumer health news site packed with answers the public is seeking online, and profiles of scientists, clinicians, and the awe-inspiring work they’re leading at a uniquely multidisciplinary academic medical center.
She leads a team of content producers who work across many platforms and weave multi-use, scalable content from collaborations with SEO, social media, videography, web development, and service line marketing teams.
Before jumping into content marketing, Susannah was a journalist in traditional media, spending several years leading online engagement at The Columbus Dispatch. She’s passionate about media literacy, science literacy, and making complex concepts understandable to anyone.
Webinar at a Glance
Date: Tuesday, Sept. 1, 2026
Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration: 60 Minutes
Cost: Free for members of Strategic Health Care Marketing
This webinar is free for members of
Strategic Health Care Marketing
Not a member yet?
Just sign up for a free 7-day trial, and then register.
